Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Links: Many influencers are happy to receive exclusive content that might result in links to your company or product, a very valuable search engine optimization commodity.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JULY 15, 2020

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 9, 2016

It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. By contrast only a third trust news surfaced by search engines. It’s spearheading a response to what founder Alan Miller terms a public health crisis.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). If you work in issues and crisis it can be especially acute. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

Norton's Notes

DECEMBER 10, 2014

Mrs Jenkinson signed the policy agreement but apparently didn’t read the small print (who does?) The message here is that a business should focus on getting its core business right, in the case of the aforementioned hotel to deliver excellent customer service and not to try and artificially engineer the omission of bad reviews.

Hotels 37

Hotels Crisis Management How To Policies 37

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines. Thanks again for sending an email my way, Daniel.

Marketing 100

Marketing SEO Writing Engineering 100

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO).

Reputation 156

Reputation Brand Branding Media 156

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Fortunately, the rise of marketing SaaS solutions and marketing intelligence engines make technology more accessible to marketers than ever before, provided they have the technology skills to adopt them. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. After that, I spent 5 years as a sheet metal worker in an engineering plant. Maxim: PR should not end in any situation, even more so in a crisis.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 137

Airlines How To Engineering Radio 137

Beyond PR

APRIL 13, 2018

While it’s free, it should be known that Google is an internet search engine. Brand value can be measured by a variety of media channels including broadcast, print and social. Leaving critical gaps in coverage can have a big impact on crisis planning or campaign monitoring. Google Alerts is a typical example.

Media 73

Media Google Measurement Print 73

Sword and the Script

SEPTEMBER 23, 2014

In September, Urban Outfitters engineered a single vintage and bloody Kent State sweatshirt for sale. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific.

Company 110

Company Apparel Airlines Crisis Communications 110

Maxim Behar

SEPTEMBER 4, 2023

What does crisis PR require in such a situation? Every crisis is ultimately better resolved if we have good advance preparation and a quick reaction. And they were constantly asking - but why do we have to put petrol in, what if we get a flat tire, what if the engine breaks down, what if the brakes fail.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

JANUARY 24, 2017

I expressed concern about the risk of unnatural link building and search engine penalties. Know a PR, marketing or sales leader with compelling ideas fit for print? If you enjoyed this post, you might also like: Marketing Strategy: The Looming Knowledge Crisis . You indicated that was not the intent of the strategy.

Marketing 60

Marketing Ethics Interviews Google 60

Beyond PR

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 65

Airlines How To Engineering Data 65

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Search Engines Become Top Source of Information.

Study 120

Study Engineering Mobile Crisis 120

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Image credit: The Bigger Picture.

Brand 157

Brand Branding Travel Crisis 157

Sword and the Script

DECEMBER 12, 2017

9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Jonathan Bernstein | Bernstein Crisis Management, Inc. 13) Data says it’s fit to print. Louis Gordon | Upstart Marketing.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). Earned media in flux, owned media ascending A rise in trust in the media as a source of information during the COVID-19 crisis has been short-lived, according to the Reuters Institute. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? By now, no one expects you to be on social media 24/7 unless it’s a crisis situation. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. How does our content serve a purpose? How does it help our audiences?

Strategy 40

Strategy Case Study Community Creativity 40