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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.

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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

The sequence of events leading to this moment, especially the 737 MAX debacle, which involved an iterative design process that bypassed rigorous approval procedures and resulted in software malfunctions and tragic crashes, has eroded public trust. The company’s legacy was not built overnight, nor will it vanish without a fight.

Crisis 52
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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Employee evangelists are made, not born. A Reason to Speak.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders.