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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. The post PR Crisis Lessons from Cathay Pacific appeared first on. Company Response Cathay Pacific’s chairman, […].

Crisis 367
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5 Best Practices for Internal Communications In the Wake of the SVB Crisis

Ronn Torossian

In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation.

Crisis 195
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Crisis Communications Foundation for Crisis PR Campaigns

Ronn Torossian

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis.

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.

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Role of PR in Crisis Management

Ronn Torossian

With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market. The post Role of PR in Crisis Management appeared first on.

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Crisis case study: How to turn an employee lawsuit into a brand disaster

Agility PR Solutions

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.