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Employee Training for Crisis Scenarios: A Comprehensive Guide

5W PR

According to a 2023 PwC survey, 95% of business leaders expect a crisis to hit their organization within the next two years. Despite this awareness, only 39% of companies report having a structured crisis management training program in place. This includes conducting thorough risk assessments across departments and operations.

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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. The post PR Crisis Lessons from Cathay Pacific appeared first on. Company Response Cathay Pacific’s chairman, […].

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.

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Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.

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How Can I Implement Effective Communication Strategies During A Crisis?

5W PR

A well-planned crisis response strategy stands as the foundation of organizational resilience in today’s fast-paced business environment. Organizations face various challenges, from cybersecurity breaches to natural disasters, making it essential to develop and maintain effective crisis management capabilities.

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Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

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