Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . The Future of Predictive Media Intelligence.

Media 88

Media Data Reddit Crisis 88

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns? SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. — SCHEDULE A DEMO.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

Crisis 78

Crisis Crisis Management Data Measurement 78

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. SCHEDULE A DEMO. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

NewsWhip

MARCH 27, 2023

Your employees are a consumer segment In 2023, crisis management isn’t just about managing a given crisis, it’s also managing perceptions of your organization among people within your company who may be reading the news and want the comms team or the company at large to respond.

Data 148

Data Crisis Corporate Crisis Management 148

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. The right crisis simulation will: Simulate any type of crisis imaginable and test any part of your team / departments that you want to test. Interested?

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Presspage

MARCH 2, 2021

No news isn't always good news Once a crisis breaks out, it might be a matter of minutes before the media reaches out to you for comments, your customers might have already picked it up and started asking about it on social media. Most newsroom software will allow you to integrate live feeds from your social media accounts.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience. Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more. SCHEDULE A DEMO. Approach: We listen. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

AUGUST 16, 2018

This is where media monitoring can help. What do PR pros expect from getting media? They want news from all media types as quickly as possible. For many organizations, a media monitoring platform may be the solution. Below we’ve provided insight into why it’s wise to invest in real-time media monitoring.

Media 60

Media Software Crisis Analytics 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Presspage

MARCH 2, 2021

No news isn't always good news Once a crisis breaks out, it might be a matter of minutes before the media reaches out to you for comments, your customers might have already picked it up and started asking about it on social media. Most newsroom software will allow you to integrate live feeds from your social media accounts.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 25, 2022

Critical Mention is always seeking ways to expand its Earned Media Suite in an ongoing effort to provide clients with the most valuable PR, communications and marketing tool on the market. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

DECEMBER 13, 2019

If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Analyze your Media Strategy for Next Year.

Publicity 74

Publicity Employee Analysis Radio 74

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

OCTOBER 2, 2019

Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. SCHEDULE A DEMO. Be Quick and Concise in Your Messaging.

Sports 80

Sports Hotels Reputation Construction 80

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. Crisis Dashboard.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

SEPTEMBER 9, 2018

Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. SCHEDULE A DEMO. The post Why We’re Looking Forward to PRSA’s Conference This October appeared first on Critical Mention - Media Monitoring.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

MARCH 27, 2019

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Real-time social media monitoring is essential in measuring your content strategy. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) The Onclusive platform enables you to effectively monitor global media coverage for your brand and competitors and demonstrate which content is influencing website traffic, conversions, and revenue.

Agency 51

Agency Measurement Resources Report 51

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

NewsWhip

MAY 26, 2020

How the media is covering their industry. Using Spike, we know pretty quickly whether or not something is going to take off across social media. We can also compare the impact of our story to other stories in the same media outlet (or in similar outlets) over the past few months to show success. Sign up for a demo here. .

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Bad Pitch Blog

NOVEMBER 29, 2009

How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Seeking experience with crisis management…” ? Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43