Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Hard to select just one, eh? A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. Years ago, I did a crisis communications certificate through PRSA. Take your time.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Communicators need to learn more about the work and entertainment habits of rural Americans. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Social media.

Social Media 117

Social Media Conference Media Corporate 117

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The key of any crisis communication is to be proactive, transparent and accountable.

Fashion 75

Fashion Telecommunications Crisis Training 75

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. The #FuturePRoof community goes from strength-to-strength. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? We were approaching customer communications from a new and very different perspective. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. In a day and age where marketers are pressured to prove value, what is the ROI of pitching a product in and around the context of a tragedy with tone-deaf enthusiasm? The story went viral as news organizations picked up the story. Photo credit: Pixabay ( CC0 1.0 ).

Advertising 62

Advertising Advertising Viral Video 62

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Want to make standout content?

Trends 120

Trends Mobile Web System 120

Sword and the Script

JUNE 30, 2015

The bottom of an NBC 4 New York article summarizes the issues succinctly: The New Yorkers pleaded not guilty to felony burglary, reckless endangerment and other charges in the leap, which was captured in a YouTube video. However, when I first saw this, I instinctively thought of the marketing opportunity.

Tourism 60

Tourism Film YouTube Government 60

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions.

SEO 65

SEO Tools Engineering Web 65

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Regardless, thanks for visiting!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

Crisis 271

Crisis Brand Branding How To 271

Shift Communications

JANUARY 26, 2017

After all, if a new market entrant offers no significant features better than Facebook and its properties, chances are people will just stay with Facebook, since that’s where all our friends are already. YouTube isn’t just a search engine, it’s also a social network. Vice President, Marketing Technology.

Facebook 60

Facebook Instagram YouTube Social Media 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Stephen Waddington

NOVEMBER 10, 2017

billion people use Messenger so inevitably the market got hot. What is new is the resource that Facebook is investing in the market. Also in crisis communication. There’s a fast growing market of developers and tools. Chatbots are hot but where and how are they being deployed? More than 1.3

Tools 79

Tools Publicity Software Transportation 79

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

APRIL 7, 2015

As Marketing Land reported in Police Department Stunt Surprises Pulled-Over Drivers With Christmas Gifts : After pulling people over for seemingly minor traffic violations, police officers engaged in small talk with the drivers in an effort to eke out the kinds of presents the drivers planned to give their loved ones for Christmas.

Creativity 60

Creativity Publicity YouTube Insurance 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Melissa Agnes

MARCH 5, 2015

Because, aesthetically speaking, it was exactly the type of video that young people are watching and uploading themselves to youtube. In the first two parts of this blog series I discussed the importance and impact of emotionally relatable story-telling as both a crisis communications strategy and a risk-management strategy.

Social Media 133

Social Media How To Media Video 133

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. 2 – Be Ready To Evolve Your Market Position. 3 – Flip Your Competitor with Judo Marketing.

YouTube 118

YouTube Brand Branding Crisis 118

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets. Katrina Craigwell: As marketers, we seek to attract attention and we hope we’re pushing ourselves to earn that attention.

Report 225

Report Media Advertising Advertising 225