Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126

Publicity Ethics Government Policies 126

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. In my practice, only some clients want to protect themselves in advance than those who call me during a crisis. This is a valuable skill for any crisis manager. That's good!

Crisis Management 52

Crisis Management Crisis Film Reputation 52

5W PR

OCTOBER 18, 2023

Strategies for effective communication Navigating miscommunications in the health and wellness industry requires a proactive approach to communication. There are a few strategies that health and wellness companies can consider. Offer guidance on product usage and potential interactions with medications.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. During a crisis, being honest and transparent is paramount.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? How can old school strategies counter disinformation. What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

PR in High Definition

OCTOBER 19, 2017

Handling a crisis in AI. But if things do go wrong, how do you handle an AI crisis? Well, in many ways it’s no different to handling other crisis situations – just don’t be afraid of the complexities of AI. The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. 1] [link]. [2]

Ethics 67

Ethics Crisis System Training 67

5W PR

JUNE 24, 2019

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. For each scenario, map out a strategy for mitigating the risk identified. Determine your position and standing statement.

Crisis 76

Crisis Ethics Advertising Advertising 76

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others have gone by the wayside (updated fax list, anyone?) There are many ways one can, and should , crisis proof your solo business.

Crisis 66

Crisis Insurance Insurance Banking 66

Melissa Agnes

OCTOBER 31, 2014

I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

Crisis Management 186

Crisis Management Healthcare Crisis Conference 186

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. There is journalistic accuracy and ethics to consider, and we are committed to the integrity of our original content and important media relationships. We are counseling our clients the same.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Reputation Us

JANUARY 4, 2016

5 Strategies to Prevent Security Breaches. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. ” Strategy #3 Get Ready for New Attack Methods.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

5W PR

JUNE 6, 2017

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Nature of the Crisis. The reason for the crisis will make a difference on how your proceed as well as what to do early on and later. Or if not, more likely to forgive faster.

Crisis 76

Crisis Publicity Policies Airlines 76

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This feedback loop allows for adjustments and improvements in future strategies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Burrelles Fresh Ideas

JANUARY 2, 2024

Artificial Intelligence: The New Frontier in SEO Artificial intelligence (AI) is poised to redefine SEO strategies. This strategy significantly boosted the site’s visibility in voice search results. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 85

SEO Mobile Engineering Ethics 85

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Crisis situations are stressful for everyone. Those days are so over! A Chance to Practice.

Employee 70

Employee Crisis Corporate Social Media 70

Melissa Agnes

OCTOBER 31, 2014

I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

Crisis Management 100

Crisis Management Healthcare Crisis Conference 100

PRSay

FEBRUARY 16, 2021

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. How do your words make you look as a person?

Communications 158

Communications Ethics Leadership Reputation 158

PR Conversations

SEPTEMBER 7, 2018

This is not uncommon as a marketing strategy – for instance, it has been used deliberately by the likes of Ryanair and Protein World in recent years. Controversy as a marketing strategy usually includes a planned PR response to prompt and challenge any criticism quite aggressively and so generate further attention.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. click image for higher resolution) 6.

Employee 141

Employee Software Survey Tools 141

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. What other strategies have you considered but decided against for whatever reason? There’s an art and a science to it.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). 2020 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Prakkypedia

SEPTEMBER 17, 2015

In fact, we’re naturally positive people who believe that our clients deserve attention and that we’ll produce stellar communication strategies. My default position is to be optimistic, to encourage client ideas, to have solutions on-hand, and to embark on a positive PR strategy which I can be confident about.

Crisis Communications 60

Crisis Communications Reputation Ethics Government 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. Hope you all are having a great day!

Marketing 51

Marketing Ethics Study Case Study 51

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. It’s been dragged out way too long. The media has taken this to a whole new level.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

Reputation Specialist Michael Toebe

OCTOBER 25, 2021

They can assist you in planning a poised, responsible, wise response that has a high degree of success of working and then implement a strategy that will apply a ‘power wash’ to the lies, deceit and manipulative machinations. Predators often rely on people’s emotions getting the best of them, leading to mistakes or significant errors.

Publicity 59

Publicity Reputation Crisis Management Crisis 59

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Cision

SEPTEMBER 10, 2015

If a flaw does make it through the processes, their communication and PR teams might have more notice. Additionally, post-hacking communication strategies will likely become a standard for most organizations, and the public or regulators may demand transparency about how personal or other potentially risky data is secured. .

Trends 120

Trends Mobile Web System 120