5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This feedback loop allows for adjustments and improvements in future strategies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

OCTOBER 31, 2014

I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

Crisis Management 100

Crisis Management Healthcare Crisis Conference 100

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. Human involvement remains indispensable in managing crisis communications and maintaining trust with stakeholders.

Financial 78

Financial System Ethics Data 78

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

PRSay

FEBRUARY 16, 2021

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. How do your words make you look as a person?

Communications 158

Communications Ethics Leadership Reputation 158

PR Conversations

SEPTEMBER 7, 2018

This is not uncommon as a marketing strategy – for instance, it has been used deliberately by the likes of Ryanair and Protein World in recent years. Controversy as a marketing strategy usually includes a planned PR response to prompt and challenge any criticism quite aggressively and so generate further attention.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Reputation Specialist Michael Toebe

OCTOBER 25, 2021

They can assist you in planning a poised, responsible, wise response that has a high degree of success of working and then implement a strategy that will apply a ‘power wash’ to the lies, deceit and manipulative machinations. Predators often rely on people’s emotions getting the best of them, leading to mistakes or significant errors.

Publicity 59

Publicity Reputation Crisis Management Crisis 59

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others have gone by the wayside (updated fax list, anyone?) This is a guest post by Solo PR Pro Premium member Susan Stoga. Do a quarterly update.

Crisis 66

Crisis Insurance Insurance Banking 66

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40