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Book review: Everyday Communication Strategies

Wadds Inc.

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Coleman’s manual is reassuringly comprehensive.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. From day zero you can pursue a mobile first strategy.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Spark new ideas.

Crisis 163
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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? How can old school strategies counter disinformation. And then after that, I really did a variety for the first part of my career of corporate and agency. Ethics is very important to me.

Ethics 52
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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Strategies for effective communication Navigating miscommunications in the health and wellness industry requires a proactive approach to communication. There are a few strategies that health and wellness companies can consider. Offer guidance on product usage and potential interactions with medications.

Brand 78
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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McKinsey’s Cautionary Tale for Communicators

PRSay

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. How do your words make you look as a person?