Ethical Voices

JUNE 12, 2023

When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell. It lacks that creative thought. It lacks originality.

Ethics 69

Ethics Storytelling Communications Training 69

PR 20/20

NOVEMBER 23, 2020

Systems excellence is how you turn your customer-centered vision a reality. And companies that rush to digital without a tech stack plan risk disparate systems, data silos, and most importantly, a clunky customer experience. Aligned Strategy + Systems = Systems Excellence. There’s a plethora of technologies available.

Technology 73

Technology Strategy System Storytelling 73

Doctor Spin

FEBRUARY 15, 2024

Refers to the systems, technologies, and methods for transmitting messages over distances. Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory. Communications.

Communications 52

Communications eBook System Corporate 52

Polaris

NOVEMBER 26, 2014

This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity? The premise of his talk is the need for an education system that nurtures, instead of undermines, creativity. See our creative capacities for the riches they are,” he advises. Sir Ken is funny.

Education 170

Education Training Media Training Interviews 170

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Agency Technology 150

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique.

Film 149

Film Real Estate Banking Financial 149

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 6, 2015

Disney has created a virtual reality (VR) experience built for the Google’s Cardboard VR system, which Disney describes as an unprecedented collaboration. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ).

Google 120

Google Advertising Advertising Film 120

The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and The Difference Isn’t So Different The difference between paid media agencies and PRs is primarily a difference in belief systems. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. It’s contrary to the popular narrative that internet adoption is constantly climbing.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. You might begin at the first test of the new system, as the new servers come online or the first email invitations go out.

Blogging 60

Blogging Enterprise System Media 60

Critical Mention

SEPTEMBER 18, 2018

What you want to keep in mind is to have a tier system approach when you are looking at social media in general. The new model for content creation and marketing regarding social media has shifted from just pushing content for the sake of promoting yourself to become more personalized, interactive and focused on storytelling.

Course 79

Course Social Media Media Community 79

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). Managing the content: Have a system and set of guidelines in place so that you can seamlessly sort through UGC or keep an eye out for it yourself. It can be as simple as commenting with “Hey, we love your photo!

Social Media 60

Social Media Media Tourism Guidelines 60

Solo PR Pro

JANUARY 7, 2019

You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. PR Metrics. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Mark My Words

JANUARY 14, 2021

Harry and Meghan wrote: ‘At Archewell, we unleash the power of compassion to drive systemic cultural change. ‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’

Technology 60

Technology Community Crisis Fashion 60

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Song: “Bigger Than the Whole Sky”) Inspire creativity. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think.

Leadership 185

Leadership Storytelling Viral Banking 185

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. One StoneArch client mentioned on your website surprised me – Best Buy. Healthcare is a new market for Best Buy and they partnered with us to help them tap into it.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” The world isn’t changed by content that is sort of creative.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The system feeds into the larger ERP system to give an overall predictive view of how the company is faring.

Tools 74

Tools System How To Software 74

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

NewsWhip

JUNE 10, 2021

It’s almost as if you’re setting up your own sonar system in your company, and what you have to do then is take all that data. 18: The future of storytelling in healthcare communications. So what you’re constantly doing is you’re scanning and scanning and scanning. How are things being closed? read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Frederik Vincx

JULY 17, 2023

These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system. Service storytelling We shared everything we learned. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication.

Software 78

Software System Training Enterprise 78

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Karen Freberg

NOVEMBER 4, 2018

I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. The ultimate goal is being there so the students have the support system in place to do their best work. Here are some of the things I have gained from working with The Breeders’ Cup.

Social Media 52

Social Media Video Conference Analytics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. It’s seamless system that begins with proposal building and takes your team all the way through pre-event, onsite and post-event tasks. Jump on now.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

PR Matters

APRIL 21, 2016

PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

PR 20/20

FEBRUARY 6, 2020

He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Matters

APRIL 21, 2016

PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. A second constant is messaging. Ad blockers render online promotion invisible.

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119