Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Onclusive

SEPTEMBER 13, 2023

In terms of email follow-ups, resources recommend an average waiting time of two to four days. Remember, your follow-up is a great opportunity to offer additional resources or info beyond what you offered in your initial message to prompt a response. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! People tune into a video to hear from you.

Video 120

Video Education Mobile B2B 120

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Video Production Checklist.

Video 48

Video Film Creativity Small Business 48

PRSay

AUGUST 8, 2023

Just slightly over 4 in 10 respondents expect artificial intelligence to improve the quality and creativity of their work, while almost 3 in 10 expect it to deteriorate. A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

And yes, there’s even a video series titled “How S#it Works.” . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack.

Brand 284

Brand Branding Small Business Retail 284

5W PR

APRIL 7, 2023

These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. Video Content Food bloggers can attract a larger following by creating engaging and shareable video content. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram.

Film 88

Film Video YouTube Instagram 88

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Solo PR Pro

AUGUST 1, 2023

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

Employee 87

Employee Small Business Resources Insurance 87

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Karen Freberg

JULY 18, 2017

Snapchat now allows you to record longer videos and links in videos along with creating geofilters within the app. Video and photo replies are now available on IG. Take advantage of new tools and resources. Tips for Vertical Video (Social Times). How to write a social media video script (HubSpot).

Social Media 40

Social Media Resources Media Case Study 40

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Cision

NOVEMBER 14, 2016

Resources to curate and manage story content daily – because of the 24-hour expiry of Stories, they require constant upkeep to maintain. From a branding and communications standpoint, you may have to get creative to make this feature useful. It is a mobile app that makes 1-second-long GIF-like videos that play back and forth on a loop.

Instagram 120

Instagram How To Film Resources 120

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones.

Video 40

Video Creativity Resources LinkedIn 40

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Karen Freberg

JUNE 24, 2018

No question at all about this – it’s not just the great resources and software programs they offer, but it’s the people. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. What is Creative Campus?

Creativity 40

Creativity Education Video Film 40

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Provide an accurate description of each resource in the show notes , so it’s readily available for listeners. Want to add a video component to your show? Sell the Star Power. You’ll make Kate proud, trust me.

Social Media 268

Social Media Film Construction Television 268

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Highlight a unique resource. Be a trusted resource. lens to planning for our clients. What makes a good subject line?

Media 96

Media Sports Agriculture Pitching 96

Prohibition

FEBRUARY 1, 2024

Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Facebook [link]. Instagram [link]. Twitter [link]. Your life is already AI-assisted. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: accept everything it generates as the absolute truth or use it as an only resource.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: accept everything it generates as the absolute truth or use it as an only resource.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. The production of video content, in particular, can require more than you expect. Scriptwriting, shooting and editing footage, and video distribution all need people, equipment, and other resources.

Video 40

Video How To Instagram Facebook 40

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Not only does it take creative vision to motivate employees to want to generate and share content, but there are also dangers inherent in allowing employees to advocate for the brand online — the guidelines for which must be clearly outlined in a formal social media policy. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Mindful Marketing

OCTOBER 19, 2022

While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources? high legacy Pac Man video arcade game for $450. each, the big kids’ meals aren’t very wallet friendly.

Apparel 103

Apparel Sports Construction Resources 103

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Allow the agency creative freedom. It’s easier than ever to create video to complement an announcement or demonstrate a new product or service.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. The average award entry takes a couple of days to put together, but you can cut that time dramatically by staying on top of resources from the outset. Many also look for over-the-top creativity or that unique “something.”

B2B 168

B2B Video Exercises Infographics 168

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation.

Brand 273

Brand Branding Consumer Social Media 273

MaccaPR

OCTOBER 2, 2014

Many are being used chiefly as a clogged repository for dozens, hundreds and sometimes thousands of aging video clips of varying lengths, languages, timeliness and coherence. YouTube’s parent company Google has done its part to make this easier, ensuring that YouTube videos already rank high in Google’s organic search.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MARCH 7, 2023

Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Related Resource >> Your Top Google Analytics 4 Questions, Answered 3. Google Ads Creative Certification , which focuses on creating effective ads for Video, Display, App, and Search campaigns.

Course 52

Course Marketing Analytics Google 52