Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative.

Film 88

Film Marketing Consumer Fashion 88

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 97

Media Nonprofit Pitching Analytics 97

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Setting budgets Allocate budgets based on the media options chosen and the campaign objectives.

Media 78

Media Advertising Advertising Analysis 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. What are the benefits of a broadcast placement rather than a digital/print one? Hope is not a good PR strategy.” .

Strategy 52

Strategy Interviews Pitching Energy 52

Burrelles Fresh Ideas

MAY 7, 2024

Your strategy, tactics and goals should support the overall business objectives (but may have additional PR objectives and desired outcomes that indirectly tie in). The Nuances of Human Language Language complexity makes understanding the true meaning very difficult, especially in digital and social media conversations.

Analysis 94

Analysis Measurement Data Examples 94

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JUNE 27, 2015

Don’t forget to plug the results into your crisis communication plan and your overall PR strategy as well. Update steps based on new strategies and industry best practices, then practice implementing those additional steps as you would pre-crisis with simulations. Want tips on how to prepare for a social media crisis?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stephen Waddington

FEBRUARY 12, 2021

to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue. One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

Crisis Management 88

Crisis Management Print Ethics Local 88

Konnect Agency

OCTOBER 27, 2020

However, knowing that people are willing to open their wallets, the stakes are even higher to make sure you have a strong public relations, digital and marketing strategy in place that captures your audience in an appropriate manner. People have gotten more creative and experienced in the kitchen. Digital Strategy.

Strategy 52

Strategy Brand Branding Retail 52

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media.

Company 62

Company Software Crisis Management Agency 62

B2B PR Sense

JANUARY 5, 2018

While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. By continuously refining and optimizing their content strategies, marketers and communicators can stay ahead of the curve and effectively engage their target audiences.

Communications 52

Communications Marketing Analytics Resources 52

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. Good public relations takes an exec’s POV and character traits and introduces them to the world through a combination of personality profiles, owned content, a social media presence and speaking gigs. Operating in a vacuum.

Print 120

Print Advertising Advertising Survey 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. I think we’ve established a lawyer can’t make guarantees.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . The business strategies that work today won’t necessarily work tomorrow. to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” bring creative ideas and execute them?

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 18) “I write and distribute press releases and get executives in front of the media.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 148

Employee Print Writing Survey 148

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Konnect Agency

NOVEMBER 26, 2019

When paid media is incorporated into a public relations strategy, the public relations firm and brand have complete control of the editorial content. Publications are getting increasingly more creative with the way in which they print or post paid media.

How To 80

How To Print Agency Social Media 80

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. At the scale of the business, he has it is more of a PR strategy he takes on to show that he's part of that business. But we have a market. That's why I think leaders are the most important people nowadays.

Leadership 59

Leadership Social Media Creativity Ethics 59

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. I check social media and complete my Wordle and turn on a podcast while I get myself ready for the day.

Meeting 98

Meeting Writing Pitching Case Study 98

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study.

Report 81

Report Data SEO Analytics 81

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Progress is slow.

Government 103

Government Education Print Ethics 103

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Communications 78

Communications Radio Sports Social Media 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. We offer two strategies that seem to work better in producing solid ideas.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study.

Report 52

Report Data SEO Analytics 52