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Private equity gets creative: What’s behind PR and content marketing firm acquisitions

Agility PR Solutions

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203
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How to Put the Creative into Public Relations

Landis PR

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. Public relations requires a variety of skills: strategy, communication, analytics and creativity. The good news is that it is never too late to learn how to flex your creative muscles. Photo courtesy of Pexels.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141
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Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. This phenomenon is exacerbated by our ever-present technology which satiates our craving for instant gratification.

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5 Ways to Refuel Your Creativity When You are Stuck in a Rut

Solo PR Pro

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. This type of skill is most often picked up through customer- or public-facing roles like sales, management, and consulting.