Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. Do you have any news for us to pitch?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. AI has been positioned for years as a tool for automating repetitive tasks. Here, Dorothy Crenshaw lays out what ChatGPT is and how it differs from earlier AI tools, complete with a demonstration.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

Retail 368

Retail Media B2B Pitching 368

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch.

Pitching 120

Pitching Policies Guidelines Report 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. They should be able to deploy any of the communications tools at their disposal to get results. The agency is proactive and creative.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Any tool that helps you stay organized is one worth investing time to set up.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . But we also know that many of those same influencers are barraged with 50-100 pitches a day – and some of those pitches are stand-outs. In other words, you don’t pitch.

Pitching 153

Pitching Media Conference Storytelling 153

Wadds Inc.

MAY 17, 2023

A quarter said that they will never use AI tools. Less than a quarter of respondents said their organisation is changing workflow due to new AI tools. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Ask these questions to create your messaging: What’s the right angle? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The results are typically bland, generic copy.

Report 119

Report Publicity Training Policies 119

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Feel free to start a free trial to get an understanding of the tool. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media is a PR tool for reaching additional audiences and building brand awareness. This has made it more challenging to pitch stories successfully. And it’s not just public relations. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Feel free to start a free trial to get an understanding of the tool. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JANUARY 8, 2016

But do your pitching tactics reflect this shift? In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1.

Pitching 60

Pitching Report Twitter Social Media 60

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Realize you have to be smart and creative, and work hard to earn their attention. Why is it a challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. When creating its PR calendar, a company can start by having a creative brainstorming session, and pitch ideas that can be sent to media outlets for press coverage.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example. That’s where our creative sparks have been honed.

Software 132

Software Technology Creativity Crisis Management 132

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. This may not help your pitch, but will prevent you from getting on an influencers bad side. .

How To 279

How To Media Pitching Creativity 279

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. They are, by nature, creative and quick thinkers, counselors, communicators, and problem solvers. For example, we pitched a corporate attorney following Elon Musk’s announcement that he planned to take Tesla private.

Media Relations 67

Media Relations Strategy Marketing Media 67

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Here are a few ways PR agencies should be using tech tools and other resources. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Get creative.

B2B 103

B2B Twitter Brand Branding 103

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52