Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. Improve the quality of your writing. . Also helpful?

Infographics 157

Infographics Writing Tools Google 157

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. However, remember that AI should not replace human-written content and creativity. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Low competition.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

How To 71

How To SEO Google Examples 71

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

DECEMBER 10, 2015

Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI. There are plenty of other free tools for image creation, like Infogr.am The tool has offerings for both paying and non-paying users.

Infographics 60

Infographics Tools Guidelines Writing 60

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

JANUARY 3, 2019

4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. 5 Intelligent Content Tools to Disrupt Your Strategy Now.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. The Old “New Media” and Marketing Tools with Novel Twists [UML].

Marketing 70

Marketing Employee Survey Social Media 70

Sword and the Script

DECEMBER 10, 2019

AI tools will be used by top tier marketers on a daily basis to craft and test content and messaging. The tools and channels that served us well and we’ve been mastering (e.g. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Reach new audiences by using popular industry hashtags (you can use tools like Hashtagify to identify what’s trending). Track performance.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Turn a tip sheet into an infographic by visualizing data found within it. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks. Ross Hudgens, Siege Media.

Data 120

Data SEO Groups Pitching 120

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You can also invest in some tools to help create and schedule your content. Most business owners are reasonably familiar with both of these tools. Earned media is a valuable tool for public relations because it’s authentic and believable.

Publicity 64

Publicity Small Business Advertising Advertising 64

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The ability to show our PR efforts are working.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Remember that when it comes to paid media, testing copy, creative and CTAs is important to see improved click-through rates and conversions. Paid Audiences. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. So, I really doff my cap at this really creative use. And, it didn’t just tell, it showed. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first. 12% say competing go-to-market strategy or goals (KPIs). 12% say competing go-to-market strategy or goals (KPIs).

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Aside from Slack, other popular tools in this space include Asana, Trello, and Wrike.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88