ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. Differences between analyst and media briefings. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. 1) Dare to be different. 3) Repurpose with purpose.

B2B 64

B2B Creativity Film Trade Shows 64

Shift Communications

APRIL 13, 2022

The importance of social media. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. The post 2022 Social Media Trends Pt.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. A: Social media helps you become a known quantity.

Social Media 120

Social Media Media Pitching Privacy 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer. Mark Schaefer.

Social Media 120

Social Media Media Employee Reputation 120

Prohibition

MARCH 2, 2023

Unfortunately, the pandemic meant we had to pause our events and instead run webinars. These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. As much as we enjoyed the webinars, we’re really excited to be bringing back our in person events!

Comparison 62

Comparison Video B2C Case Study 62

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

NOVEMBER 18, 2022

CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? The best part about CTAs is that you can make them as creative as you wish. Let's say you're hosting a free webinar and hope to get 50 registrations. Social media posts.

Marketing 80

Marketing eBook Creativity Social Media 80

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. First: What “Listening” Really Means.

Social Media 120

Social Media Media Viral Creativity 120

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Images: Got Credit , Images Money ( Creative Commons ).

Social Media 120

Social Media Media Internal International 120

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. If your brand met a customer’s expectations, strengthen the relationship by engaging with him or her on social media. Happy Campers. Lost or Confused Clients.

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. What are some of your favorite social media hacks?

Social Media 120

Social Media Media LinkedIn Small Business 120

NewsWhip

MARCH 1, 2022

Humanity’s potential for progress and creativity risks sustained damage when distrust is the foundation and society is no longer characterized by positive relationships with government, media, business, and non-governmental organizations (NGOs). Dividers of trust in society. Widening gaps that affect trust.

Government 88

Government Media Ethics Measurement 88

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. What about missing inquiries from media? 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

How To 148

How To Training Creativity Storytelling 148

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Sixty percent of company mentions on social media occur after office hours. Images: Steven Depolo , C_osett ( Creative Commons ).

System 120

System Social Media Media Data 120

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Contently - Strategy

JULY 27, 2020

The smartest will reevaluate their media budgets, and reinvest some of that spend in content to up their effectiveness overall. Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? If not, this article and this webinar will help.). Technology.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. . ―

Social Media 120

Social Media Report Media Training Training 120

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media. So What’s the Right Information?

Analytics 120

Analytics Social Media Web Media 120

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

PRSay

FEBRUARY 4, 2021

28 webinar hosted by PRSA’s Dallas Chapter. “We We embrace creativity. Whether the videos are paid or organic, find your voice and creativity, and “make sure it’s real, lighthearted and entertaining.”. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace storytelling and silliness.”.

Brand 178

Brand Branding Film Viral 178

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. And then I said something that became the most-tweeted quote from the webinar.

Pitching 128

Pitching Media Relations Examples Creativity 128

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Cision

DECEMBER 4, 2015

Ian Greenleigh, author of “ The Social Media Side Door ,” says it’s all about establishing rapport with journalists first. During the webinar, Ian answered several attendees’ questions, but he wasn’t able to get to all of them. During the webinar, Ian answered several attendees’ questions, but he wasn’t able to get to all of them.

Report 120

Report How To Pitching Construction 120

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used.

Trends 130

Trends LinkedIn Video B2B 130

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

NOVEMBER 15, 2022

The next paper, or webinar, or downloadable that, you of cource, need done yesterday. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. And do you know why?

B2B 78

B2B eBook Survey Report 78

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. The top 1 percent of social media influencers are trend setters — their content drives the discussion. The “1-9-90” Rule.

Social Media 60

Social Media Media Twitter Tools 60