Onclusive

AUGUST 26, 2021

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. Webinar Speakers. Webinar Date & Time: September 23, 2021 at 1PM ET. Talia James-Armand. Associate Director, PR and Communications. Greg D’Andrea.

Measurement 369

Measurement Strategy Media Leadership 369

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Anne Keogh. Head of External Relations. Samantha Deeks. VP of Customer Experience. Date: February 17.

Pitching 370

Pitching Media Data Technology 370

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. The post Owned Media & The Growth PR Playbook appeared first on Onclusive.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Kelly Byrd.

Media 370

Media Measurement Reputation Examples 370

Communications Conversations

SEPTEMBER 16, 2021

Yesterday I presented the first in a quarterly series of webinars I’m planning to give around a number of different topics in the social media marketing world. Up first: How to create digital and social media content that gets results. If you missed the webinar yesterday, you’ll find the full prezo below.

Social Media 78

Social Media Writing Media Video 78

NewsWhip

NOVEMBER 16, 2020

The NewsWhip Pulse: Webinar 8. A weekly review of the media trends shaping society and public opinion. View our on-demand webinars. Webinar 4: The NewsWhip-Axios Attention Tracker. Webinar 7: The social data behind the US Election 2020. The post Webinar 8 appeared first on Newswhip. Save your spot.

Trends 78

Trends Data Publicity Media 78

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Anne Keogh. Head of External Relations. Samantha Deeks. VP of Customer Experience. Date: February 17.

Pitching 195

Pitching Media Data Technology 195

Cision

MARCH 8, 2021

PR pros from top brands on how they integrate social media and comms.

Social Media 227

Social Media Media Brand Branding 227

Cision

SEPTEMBER 2, 2016

I’m glad you came back for more of Cision’s best webinar practices. Previously, I discussed best practices for planning and promoting your webinar. Now it’s time for the day-of webinar best practices. No matter how many times you rehearse the webinar, check the slides or test your Internet connection. Have a Backup Plan.

Survey 185

Survey System Conference Social Media 185

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Muck Rack

MARCH 8, 2021

Webinar recap: Upleveling your media relations game

Media Relations 91

Media Relations Media 91

Communications Conversations

JANUARY 22, 2024

12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. I’ll be giving this presentation again as a webinar on Thursday, Feb. On Friday, Jan. See below for the full presentation. You can sign up here.

Social Media 122

Social Media Trends Marketing Media 122

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

NOVEMBER 3, 2021

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game. Webinar Speakers. Philip Lynch.

Analysis 370

Analysis Corporate Reputation Measurement 370

Reputation Us

JANUARY 27, 2021

Here are the upcoming Q1 2021 webinars, workshops and presentations that Casey Boggs of ReputationUs has been asked to participate in over the next few months. Western Bankers Association – “ Media Toolkit: Being Well-Versed in Media, When Your Bank’s Leaders are Media Adverse” March 10, 2021 @ 2:00 pm PST.

Nonprofit 78

Nonprofit Reputation Crisis Technology 78

Cision

APRIL 7, 2020

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

Trends 329

Trends Media Brand Branding 329

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Prowly

JULY 19, 2018

What is inbound PR and how can it help your message reach the media and direct audiences? The post Making Inbound PR Happen – Webinar by Iliyana Stareva From HubSpot appeared first on Prowly Magazine. How to create a newsroom that drives leads?

Media 151

Media How To 151

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. A webinar can open many doors for a company. Learn how to unlock this door to create more engaging content with Cision’s best webinar practices. Work backwards.

Study 0

Study Creativity Analytics Content Marketing 0

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). No, seriously.

Advertising 110

Advertising Advertising Real Estate Travel 110

Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. No registration is required.

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

FEBRUARY 28, 2022

During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.

Measurement 418

Measurement Training Data Technology 418

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing. Sara Eberle.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Webinar Speakers. Stacey Hedman.

How To 370

How To Internal International Employee 370

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand.

Community 169

Community Brand Branding Advertising 169

Business Wire

JUNE 30, 2022

Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.

Pitching 386

Pitching Internal International Blogging 386

Flack's Revenge

SEPTEMBER 26, 2019

Sure, you can try to take your message to the crowds directly, via social media. Please join me, and Chris Nicholas in a No CMO webinar, on Oct 2, 2019 02:00 PM in Eastern Time ( US and Canada). The post Think outside the Block in Promoting your Venture: Join our 10/2 Webinar appeared first on Flack's Revenge.

Community 120

Community Technology Tools Social Media 120

Sword and the Script

JUNE 11, 2020

That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. Webinar] appeared first on Sword and the Script. Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.”

Survey 88

Survey Ethics Media Relations Report 88

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. See the full webinar and slide deck below. And we’re not going to talk about decentralized social media networks (although they are on my radar). First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Social media engagement and consumer behavior. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Business Wire

AUGUST 21, 2023

In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.

Communications 195

Communications Groups Technology Media 195

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Heidi will be joined on Thursday, October 13 at 1 p.m. “If Once you have that clarity, you can begin to define what the ideal influencer looks like for you.

Marketing 120

Marketing Customer Service Community Conference 120

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. We'll be sending out the recording to all registrants after the webinar.

SEO 79

SEO Engineering Corporate Web 79