Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. Big PR Results Start Small, Scale with Technology. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews.

Trends 149

Trends Fashion Video YouTube 149

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Susy Schulz (right) interviews Proboscis Inc. Want the latest trends on what drives travel decisions? He says the same trends apply to B2B interactions, as well.

Trends 120

Trends Sports Travel Social Media 120

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I like writing stories that deal with advanced technologies and concepts that have the potential to positively impact our lives and our world. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me.

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 74

Automotive Groups Meeting Technology 74

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. The episodes feature a wide array of professionals within the field and offer insight on a multitude of topics and trends.

Pitching 100

Pitching Interviews Trends Journalism 100

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 115

Interviews Agency Industry Measurement 115

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning.

Resources 77

Resources Creativity Publicity Local 77

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. And I see an opportunity to be more creative.”. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. But somehow, people heard about it.

Creativity 177

Creativity Facebook Technology Employee 177

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Campaign takes pride in delving into industry trends and strategies. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. And all tech media are not the same. Narrate the story.

Pitching 180

Pitching Technology Trends Consumer 180

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 60

Interviews Agency Industry Measurement 60

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Brand Branding 62

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. Name: Michelle Egan, APR, Fellow PRSA. Location: Anchorage, Alaska. Alma mater: B.A.,

Meeting 148

Meeting Crisis Management Energy Resources 148

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. Leaders who offer compelling ideas and opinions about trends, common customer problems, and emerging opportunities will naturally attract positive attention, and with it, prospects.

B2B 242

B2B B2C Software Consumer 242

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. ” Immediately, viewers made #TechnologyandStuff and #ChevyGuy trending hashtags, mocking Wilde and Chevrolet. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

Bianchi Biz Blog

MARCH 2, 2023

It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

NOVEMBER 11, 2019

A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative. Get listeners involved by inviting them to ask questions of future guests. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

5W PR

JANUARY 16, 2019

Read the full interview below! So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Her advice for young PR professionals?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks.

Meeting 74

Meeting Media Engineering Journalism 74