PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy.

Radio 52

Radio Film Sports Creativity 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Good writing should speed readers along , not confuse them with industry jargon. Simplify, then simplify more.

Case Study 106

Case Study Study Video Writing 106

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Critical Mention

APRIL 26, 2019

Matt: Write code. Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Matt: Creative freedom. Eric [Marketing]: Blue. Amriel [Product]: Green. Josh [Accounting]: Orange. Q: What do you do at Critical Mention? JJ: I make stories out of data. Daniel: Accounting Executive. Eric: Director of Marketing.

Engineering 88

Engineering Sports Analytics Google 88

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra.

B2C 157

B2C Study Exercises Sports 157

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 78

Meeting Automotive Media Technology 78

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? This is just information for you to write a kick-arse article. Listen to the full interview, with bonus content, here. But be transparent.

Ethics 83

Ethics Radio Sports Facebook 83

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

APRIL 26, 2019

Matt: Write code. Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Matt: Creative freedom. Eric [Marketing]: Blue. Amriel [Product]: Green. Josh [Accounting]: Orange. Q: What do you do at Critical Mention? JJ: I make stories out of data. Daniel: Accounting Executive. Eric: Director of Marketing.

Engineering 62

Engineering Sports Analytics Google 62

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. How does a bank activate its brand during the biggest sporting week of the year? But, I thought it was a creative approach to a common challenge for many brands sponsoring the Big Game this week. Bank – #NiceOff campaign on Twitter.

Digg 60

Digg Social Media Banking Sports 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Your brand needs to do more than just communicate if you want to connect with your audience. You recently set up your own brand consultancy, Ace Brand Strategist.

Training 0

Training Leadership Brand Branding 0

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. I love that it keeps you on your toes and you need to move smartly, fast and creatively. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? ” It was not what I had in mind, but I said, yes.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. Meanwhile, I was also learning the news I was writing. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. About the image : This Creative Commons photo by Ted Eytain ( tedeytan ) was discovered in the inStash article: 10 Wearable Tech Gadgets That’ll Change Your Life.

Publicity 87

Publicity Ethics Technology Government 87

Karen Freberg

JUNE 24, 2017

I tried to go to as many sessions as possible that were related to social media, public relations, entertainment, and sports. My favorite sports related session had to be with WME+IMG and Dana White (President of UFC). There have again been many write ups about how Cannes Lions can go about in improving the convention more, etc.

Education 40

Education Conference Social Media Sports 40

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. An over-simplification?

Marketing 69

Marketing Content Marketing Sports B2C 69

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. Here’s a free sports drink. I studied journalism with a few PR courses sprinkled in between at St. John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Communications Conversations

NOVEMBER 20, 2017

That includes writing content, monitoring and paid strategy and execution. This group is composed of employees from each department which ensures a consistent brand image across all external facing channels, and has sparked many creative ideas over the years! I’ll still proudly be sporting my green and gold. It’s Grow Pack Grow!

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. This is a question I am often asked. First off I don’t think you need a degree in PR or comms to work in the industry. These are present in lots of different degrees.

Google 119

Google Data Government Social Media 119

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Writing makes me aware. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Meanwhile, B2B budgets have boomed.

B2B 242

B2B B2C Software Consumer 242

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

OCTOBER 25, 2010

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple?

Twitter 99

Twitter Measurement Facebook Blogging 99

Stephen Waddington

DECEMBER 5, 2018

In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write.

Media Relations 115

Media Relations Media Print Newspapers 115