The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147

Trends Instagram Creativity Small Business 147

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR 20/20

FEBRUARY 1, 2023

Brightfind is a specialized digital design and web development agency that creates outstanding digital experiences using modern design, best-in-class personalization, and seamless integrations. Inefficient marketing, sales, or internal business functions that could be enhanced with automation. Who is Brightfind? We’re glad you asked!

Marketing 79

Marketing Nonprofit Web Internal 79

NewsWhip

NOVEMBER 9, 2022

Daily Wire’s article about the food company was the most engaged article in our October rankings (123k) and stated that Tyson was moving to “enhance worker creativity and collaboration.” October proved to be a bit more thematic than previous months when it comes to brand stories, with stronger narratives developing across the web.

Twitter 148

Twitter Brand Branding Retail 148

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Maxim Behar

APRIL 2, 2024

This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web. Their messages might have even been different, but they were all one-way. No dialogue.

Print 64

Print Social Media Web Television 64

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Stern + Associates

SEPTEMBER 29, 2022

Some attacks are more obvious than others, but malicious actors are getting more and more creative with their tactics, feeding off human behavior to access what we want to keep sacred. In an era of the Internet of Things (IoT), even a connected refrigerator or a conference room web camera can be an open door for hackers.

Government 62

Government Policies Technology Internal 62

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. They’ll demand more uniformity in return on investment criteria across all departments. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. We provide clients with support and guidance for their blogs, help with writing and editing, and can take over editorial ownership for clients that do not have internal resources to manage their blog. .

Case Study 100

Case Study B2B Resources Web 100

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

JUNE 9, 2020

We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”. Next, with a firm grasp on current performance, the team developed a Creative Brief.

Web 60

Web Internal International Storytelling 60

PRSay

SEPTEMBER 10, 2019

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period. Connect with Lisa on Twitter: @LisaArledge.

Storytelling 137

Storytelling Video Strategy Analytics 137

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around.

Advertising 52

Advertising Advertising Web Privacy 52

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. The communication industry stood out to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. I first encountered PR when I was in elementary school.

Fashion 36

Fashion Storytelling Web Internal 36

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Here are the top ten: Web traffic / web analytics: 73%.

Marketing 78

Marketing Publicity Survey Study 78

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. No one likes to stumble across a 404 error on the web. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting. 3: Amy Lockwood: Selling condoms in the Congo.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views.

Media 83

Media Crisis YouTube Television 83

Buzzstream

OCTOBER 21, 2021

In case your client hasn’t mentioned yet, ask your clients how they manage projects internally or with other agencies. Which were the last design updates we asked the creative team? A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? from SEO to Web Dev).

Software 152

Software How To SEO System 152

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Prohibition

NOVEMBER 19, 2019

Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between literacy rates and the consequences of these later in life, with International Literacy Day as our catalyst and launch date.

Infographics 48

Infographics Video Advertising Advertising 48

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In my company I started to hire more and more graphic designers, web developers, social media experts.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

DECEMBER 15, 2020

Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. Creative employee communications. Luciana Lima | Vila Galé Hotels. ” Tonya Chin | Nutanix.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. bring creative ideas and execute them? On and on the lists go…. Talk to Us !

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. International license ). ” 22.

Engineering 120

Engineering Creativity Community Google 120

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. There has also been a massive change in the influence of web-based outlets. 3) You’ve worked both on the agency and the client side in PR.

Brand 107

Brand Branding Reputation Corporate 107

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. But, we haven’t seen too many good examples of companies using that “story” functionality creatively.

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60