Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. bring creative ideas and execute them? On and on the lists go…. Talk to Us !

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

FEBRUARY 27, 2018

The hypothesis behind these findings suggested that there’s so much information on the web, a buyer could research their decision, feel pretty confident in narrowing down the list, only talk to sales when they were on the verge of purchasing. In other words, the way a CEO finds your company is likely to vary widely than the intern.

B2B 67

B2B Trade Shows Survey Study 67

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 92

Publicity Media Advertising Advertising 92

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

SEPTEMBER 17, 2019

Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 1, 2013

Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. She is talented, creative, thoughtful, and honest. And Happy International Workers’ Day. If that’s not sales, what is? So get out there and work it.

Internal 94

Internal International Course Energy 94

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Merry Morud, associate creative director, Aimclear. So, here goes!

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners. Organisations that are quick to adapt new technology gain competitive advantage.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Kari Sharp , my web mistress extraordinaire. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

Training 40

Training Banking Software Web 40

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again.

Web 20

Web Government Technology Corporate 20

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. It’s like trying to lay down pipe before you even dug a ditch.

Writing 198

Writing Communications Marketing B2B 198

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. International license ). Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Community Google 120

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets. Failure to understand the target buyer and their motivations is such a common mistake.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 5) How can corporate communications get better results from their PR agency? She also occasionally contributes her ideas to the web: LinkedIn: Choosing the Less Traveled Path Mid-Career.

Corporate 61

Corporate Communications LinkedIn Agency 61

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Stuart is an international PR adviser, speaker, trainer, and blogger. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. The root of the problem is always internal. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Three – including the New Rules of Marketing and PR – are international bestsellers.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g.

Measurement 80

Measurement Publicity Analysis Tools 80

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. The public will forgive and forget. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She has also worked in the not-for-profit sector.

Communications 40

Communications Conference Government Policies 40