wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

PRSay

OCTOBER 29, 2019

That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I who trusts your team of talented creatives to do their jobs and achieve results. So how have they managed to stay one of the most popular shows on television for more than four decades?

Television 111

Television Writing Storytelling Video 111

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. It’s really all about storytelling, which we communication professionals do every day. They’ll seek out the rest if they’re interested.

Education 227

Education Writing Pitching Groups 227

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. They also helped me think differently and creatively.

Sports 113

Sports Travel Television Agency 113

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

Shift Communications

OCTOBER 17, 2014

It requires agility, and keeps me thinking creatively. If we’re not getting results, it’s usually either a storytelling issue or a target issue. From our CEO to our interns, SHIFTers are genuinely service-oriented people. Despite the stress of the interview situation, can they still make me laugh? To your clients.

Agency 146

Agency Pitching Training Meeting 146

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! This is a topic that is near and dear to my heart, though. And that, I think, is something we sometimes forget.

Conference 66

Conference Measurement Tourism Twitter 66

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Karen Freberg

NOVEMBER 4, 2018

Interviewed with the media about experience working with The Breeders’ Cup. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. For example, one of my students is now a paid intern working in Communications with Papa John’s.

Social Media 52

Social Media Video Conference Analytics 52

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No. Note: Mr.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. The ability to create through storytelling and being thoughtful with my words, combined with getting to passionately support a company, sounded like fun to me. As a result of the pandemic, I, like many others, have chosen to become more creative by making homemade clay earrings.

Industry 36

Industry Agency Storytelling Community 36

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth.

B2B 52

B2B Communications Media Newspapers 52

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 4, 2016

” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.” PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. Why influencer marketing works, and the new direction its taking. ” 7. ‘PR

Banking 40

Banking Social Media Storytelling Training 40

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting. 1: Shawn Achor: The happy secret to better work.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115