ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

OCTOBER 9, 2017

5 – Get Creative. Getting (and staying) creative can be difficult. Joy Miles ( @lunchesandlittles ) is a food influencer with an incredibly innovative and unique Instagram profile. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Instagram: [link]. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! American author, entrepreneur, marketer, and public speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Or check out blog topic generators from HubSpot or Portent. Also helpful? DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. ” Instagram: How many followers do they have? Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, 216,000 new photos are added to Instagram. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

NOVEMBER 24, 2015

This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. More recent outcry surfaced in response to Richard Prince’s New Portraits series where he added emoticons and comments to original Instagram posts and put the results on display.

Examples 120

Examples Viral YouTube Infographics 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 18, 2015

Done poorly, it not only can decrease those very things but also produce public backlash. If you publish a study, you can turn it into an infographic and video spotlights. You can pull interesting stats and develop tweets or visual content for Instagram or Pinterest. Image: losmininos ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Commercial radio + Instagram – Commercial radio loves this social network. I’ve never understood why the public relations department doesn’t “own” this powerful communication vehicle.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. Did you find these tips helpful? Do you have any of your own?

Banking 85

Banking How To eBook Infographics 85

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities.

Strategy 112

Strategy How To Content Marketing Analysis 112

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. Social media needs to be nourished by human expression. Jackley asked.

Marketing 48

Marketing Social Media Video Mobile 48

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). Finally, You Can Now Edit Captions on Instagram. 5 Creative Ways Small Businesses can Kill it on Twitter. Finally, You Can Now Edit Captions on Instagram. 5 Creative Ways Small Businesses can Kill it on Twitter. Public Relations' 5 Quick Steps to Tranquil Workdays.

Twitter 49

Twitter Case Study Infographics Small Business 49

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Instagram: How many followers do they have? Cool infographics. How active are they?

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Don't overlook the potential of strategic media relations/publicity outreach.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? A whopping 64% of journalists use social media to monitor public opinion and 20% of journalists use social media to source stories and receive pitches.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? A whopping 64% of journalists use social media to monitor public opinion and 20% of journalists use social media to source stories and receive pitches.

Media Relations 40

Media Relations Media Mobile Pitching 40

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. Without further ado, here are Mercy’s answers to how public relations has changed and how she has innovated in this space: How has PR changed over the last five years? Click here for details!

Reddit 120

Reddit Social Media Pitching Comparison 120

Beyond PR

MAY 3, 2016

Tease out an embedded infographic by cropping it down to a single visualized statistic. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own. PRNewswire used a pull quote on Instagram to promote the CMO International Summit keynote address given by one of its experts.

How To 40

How To Infographics Video Instagram 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28