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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . It’s PR, not ER.

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What is SXSW and How to Prepare Your Brand to Attend

5W PR

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). We often talk about how people connect with different brands.

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How to Work Smarter — Not Harder — in 2020

PRSay

I like using creativity and storytelling. But now, most of the time, they start with how busy they feel. But this is a creativity business. I’m doing a training session that will clearly walk you through the specific answers. And I’m here to help with those who would like to join this PR movement. Good questions.

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Five Keys to a Successful Working Relationship With Your Creative Counterparts

Deirdre Breakenridge

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

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How to Avoid Brainstorming Your Team Into a Corner

Stern + Associates

“The reason I developed ‘Think Bigger’ is to remove the platitudes to show everyone the how behind creating the most meaningful choices which lead to creative ideas.” The post How to Avoid Brainstorming Your Team Into a Corner appeared first on Stern Strategy Group.

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.