Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

Employee 111

Employee Company Marketing Case Study 111

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. With a little creative keyword searching, you can easily find people looking to purchase your product or service.

Software 0

Software Comparison Media System 0

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. As a trainer of these officers, I had always struggled with how to best develop their thinking skills. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

The Resolution Blog

OCTOBER 4, 2019

We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Inventory: mine and develop a creative archive. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How to Avoid a PR Crisis. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. As a trainer of these officers, I had always struggled with how to best develop their thinking skills. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

NOVEMBER 10, 2015

By sending a PRWeb news release , The Last Well provided a solution for those yearning to know how to help those affected by the crisis. By developing monthly content themes and angles to reach varying audiences, The Nature Conservancy impacted how their audiences searched for environmental topics online. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 120

Technology System Tools Government 120

Sword and the Script

JANUARY 31, 2023

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar. PR measurement.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

MaccaPR

JANUARY 5, 2016

I ask you: how could anyone improve upon perfection? We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Image Sources: Nike , Kuno Creative. Ah, hubris. a) M ake it easy for visitors to subscribe.

Blogging 48

Blogging Creativity Agency Mobile 48

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity).

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

The Stalwart Blog

DECEMBER 25, 2019

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, The Idea Guy® as it says right here in the logo.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. The grouping system (segments) and tagging is not intuitive.

Pitching 64

Pitching Analytics Enterprise System 64

Solo PR Pro

JANUARY 7, 2019

You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

JANUARY 29, 2019

Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis.

Crisis 186

Crisis How To Brand Branding 186

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The system feeds into the larger ERP system to give an overall predictive view of how the company is faring.

Tools 75

Tools System How To Software 75

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. What metrics should you measure? Helmuth von Moltke.

Strategy 40

Strategy Marketing Energy Training 40

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. So what metrics did you and Medela use to measure The Moms’ Room campaign success?

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR Conversations

JULY 24, 2018

How often do we hear communication referred to as a “soft skill”. I have done a lot of change communication work in IT project environments and while designing an IT system is seen as hard, comms is seen as soft. This undervalues the role. We should call this out whenever we hear it. Do we talk the language of business enough?

Publicity 46

Publicity Study Government Internal 46

Stuart Bruce

FEBRUARY 21, 2015

Try and avoid too many five point activities as they are more laborious to enter into the CPD system. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR Innovation and Creativity toolkit – 10 points. 10 and 5 point activities.

Case Study 60

Case Study Conference Training Wikipedia 60

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. There are 25 chapters in the book. Its credibility come from the human face of its employees.

Communications 63

Communications Healthcare Print Community 63

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Both have a 100-point scale. Look for sites at least above ~60 DA/DR.

How To 71

How To SEO Google Examples 71