The Hoffman Agency

AUGUST 4, 2023

I spent my first three years in college studying the ins and outs of the film business, touring studios and connecting with writers, directors, entertainment lawyers and moviemakers. In fact, nearly all my peers had their sights set on film, television or music. One Intro to Python class with a professor who had a 5.0

Film 36

Film Television Creativity Course 36

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Analysis 74

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Rana Shenawi is a graduate student at American University’s School of International Service. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” We create and market our own content.

Film 60

Film Print Creativity Internal 60

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. The first time I saw a Harry Potter film I had a strange sense of déjà vu.

Employee 103

Employee Communications Internal International 103

Prohibition

JULY 23, 2019

Not only did they provide new applicants with valuable tips and reassuring messages, but they were also able to promote their own platforms and services to local and international students acquiring quite a global reach. The #WeAreInternational campaign aimed to highlight the crucial value of international students to the UK.

Social Media 54

Social Media Media Education Internal 54

MaccaPR

JULY 13, 2017

We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals. A shift in employee attitudes from an internal campaign? In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice.

Agency 97

Agency Interviews Film Advertising 97

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. They also helped me think differently and creatively. Or, should I be getting this message out across the company internally?

Sports 113

Sports Travel Television Agency 113

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Cision

APRIL 12, 2016

At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

JUNE 21, 2017

These brands understand that, in order to tap into the Man Repeller fanbase, they have to hand over creative control and allow for videos to be created in a style that is consistent with the website’s unique voice. Lily Pebbles worked with Starbucks to promote its Teavana drinks as a way brighten up a not-so-sunny summer day.

Video 54

Video Brand Branding Fashion 54

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Velasco also is an associate certified coach (ACC) by the International Coach Federation (ICF).

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? PRoust Questionnaire Helen Slater honesty and integrity in PR International public relations skills and abilities needed in PR' What is your idea of PR nirvana? Nelly Benova.

Real Estate 71

Real Estate Local Government Internal 71

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. An internal or external subject matter expert who specializes in your tour’s topic. These tours aren’t just efficient, though. Keep reading for four of those key components. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. Film rankings by different metrics are often quite popular campaign ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. With that trusted access, our PR firm can deliver what every client really hires a PR agency for – strategic, thoughtful and creative big ideas that will advance the company’s interests going forward.

Agency 0

Agency Advertising Advertising Leadership 0

Critical Mention

FEBRUARY 12, 2019

When they started filming, I thought to myself, “Am I really on this show? Every time I brought on an intern, they also came to me with their CDs hoping to get signed too. I also filmed three music videos by the end of this year which is very exciting. Is this real life right now?” SCHEDULE A DEMO.

Interviews 91

Interviews Film Instagram Writing 91

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. What is your favourite occupation in PR?

Energy 53

Energy Measurement Internal International 53

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? It’s a bit like the film the ‘Matrix’.

Film 40

Film Creativity Newspapers Internal 40

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Reporters and interns have to look at thousands of press releases every week and they’re just BEGGING you to goof up so they can knock your press release out of contention for that particular edition. Remember, reporters and buyers both have seen a lot of press releases. You have to deliver.

Writing 45

Writing Report Education Company 45

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. It’s my favorite from a strategic point of view, but it can be challenging to get very creative. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Most movies now are shot digitally while some still prefer film (19).

Ethics 52

Ethics Communications Print Television 52