Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

PRSay

SEPTEMBER 13, 2021

Today the concern in question may be less about a celebrity hiding payment than it is about growing legions of social media influencers and how best to reveal relationships with sponsors. In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning.

Ethics 178

Ethics Analysis Case Study Exercises 178

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. As I am preparing for the upcoming spring semester where I will be teaching my social media class ( #Freberg18 ), I know I will be incorporating a lot of these different tools in assignments, lectures, and class activities.

Instagram 40

Instagram Social Media Media Exercises 40

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Karen Freberg

MARCH 12, 2021

I wouldn’t be a social media professor if I did not practice what I preached, right?! I went ahead and assigned a class activity asking my social media class at UofL to work in teams to create content showcasing MMs on the UofL Campus. I saw these videos and I am so inspired by my students and their creativity!

Video 122

Video Exercises Creativity Twitter 122

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

PR in High Definition

NOVEMBER 30, 2023

Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform? More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

Prohibition

AUGUST 8, 2022

Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. What’s your favourite social media platform and why? Tell us a bit about your journey to working at Prohibition. Also, be prepared for endless office snacks. TikTok 100%.

Meeting 62

Meeting Exercises Digital PR Instagram 62

Solo PR Pro

FEBRUARY 9, 2021

How about your social media accounts? Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. It’s a great time to audit media outlets. Leave your response in the comments section below or tag us on social media using #solopr. It will help prepare you for the next opportunity.

Course 110

Course Exercises LinkedIn Groups 110

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

The Proactive Report

JUNE 17, 2018

2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. Need help with your content?

B2C 157

B2C Study Exercises Sports 157

PRSay

OCTOBER 5, 2020

Employees can work when they’re most productive but can also take time during the day (depending on company policy) for personal priorities, like family commitments and exercise. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 180

How To Employee Survey Exercises 180

Stephen Waddington

JUNE 9, 2017

Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations. Planning, creativity and measurement lies at the heart of campaigns. This is firmly the future of public relations. Management.

Publicity 111

Publicity Survey Measurement Community 111

5W PR

JUNE 4, 2020

Giving people what they want in a narrative or creative messaging means understanding that these appetites will shift and change over time, and sometimes very quickly. The shift in the kinds of content people are interested in consuming has coincided with a steep increase in the actual demand for YouTube content.

YouTube 88

YouTube Examples Exercises Video 88

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered.

Marketing 86

Marketing Guidelines Social Media Conference 86

Solo PR Pro

AUGUST 17, 2021

As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Instead, they fall back on buzzwords they hear colleagues and competitors throwing around, losing sight of what the media and the audience cares about.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Conclusion. Image via Pexels.

Instagram 67

Instagram SEO Exercises Social Media 67

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What are your impressions of ChatGPT’s impact on social media thus far? What does this mean for social media? Landis: What are the fun and creative uses for ChatGPT?

Education 52

Education Training Technology Journalism 52

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. And thank you to the influencers and journalists that are helping us along the way.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

MAY 19, 2020

Those insights will lead to better briefs to inform creative and content. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Prohibition

MARCH 16, 2021

This is in part down to the fact that good content marketing can hold a visitor’s attention for much longer than, say a social media ad, but also because the nature of content marketing is about providing people the answers to what they’re looking for, without them even actively searching for it. It’s the first one isn’t it?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Communications Conversations

MARCH 16, 2021

This might be a good exercise for you, too. And, I then decided to teach my social media class in-person starting on Feb. Networking has certainly taken a hit during the pandemic, but I found creative ways to get around it. And, review my failures–and my successes–and think about what I learned.

Exercises 148

Exercises Financial Creativity Meeting 148

Marketwired

MARCH 8, 2016

.” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense. We like to have fun and work at the same time,” Corina says.

Internal 100

Internal International Exercises Tools 100

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Konnect Agency

SEPTEMBER 24, 2020

Much like many other businesses, our busiest time of the year is just getting started with the need to develop public relations plans, social media strategies, creative content, digital marketing plans, and other creative services & solutions for our clients for 2021. Get out and exercise. Get your body moving.

Exercises 40

Exercises Social Media Fashion Agency 40

Action PR

MARCH 26, 2020

In fact, this is the main contributor to good heart health outside of exercise. To show its support for mums-to-be, this week publisher Hammersmith Health Books held a social media giveaway of Preparing for Birth; a beautiful colouring book for expectant mums, created by experienced midwife Bridget Sheeran.

Exercises 52

Exercises Training Local Crisis 52

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. What are the themes discussed the most during a conference on social media? Are there topics that are resonating the most within the industry?

Analysis 94

Analysis Conference Data Exercises 94

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. Guest Post by Paula Kiger.

Exercises 82

Exercises Interviews Groups Video 82

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62