PR in High Definition

FEBRUARY 27, 2023

I’m talking about organisations, not necessarily PR professionals, but actually there’s always an incredible team behind great PR so it’s good to look at the drivers of the comms engine too. Could admiration be a reputation measure of success? To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

Onclusive

MARCH 19, 2019

Drive increasing alignment across Sales, Product, Operations, and Engineering to deliver for our customers’ key business challenges. Tenacious and creative problem solver happy to dive into customer challenges, processes, and platforms to drive results. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Easy-peasy. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Search Engine Roundtable. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Creativity Unbound. Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs.

Interviews 115

Interviews Agency Industry Measurement 115

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Andy Green ( @andygreencre8iv ) is a leading expert in Brand Storytelling, Creativity, memes and PR strategy.

SEO 120

SEO Google Engineering Data 120

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. His creativity is out of this world so we’re taking notes!

eBook 120

eBook Google Tools Analytics 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs.

Interviews 60

Interviews Agency Industry Measurement 60

Beyond PR

MAY 24, 2016

SEO (search engine optimization) is the art, the method, the strategy – or strategies – for driving traffic to a website, webpage or other digital property by getting that object to appear higher in search engine results. It is ranking first because of effective search engine optimization. Again, I’ll call it an art.

SEO 75

SEO Engineering Blogging Content Marketing 75

Cision

OCTOBER 12, 2015

Twitter says that this change is due to “finite engineering resources” as they moved to a new platform. Measurement and migration. Let’s take a look at both of those: Measurement. In order to adequately measure the impact of share count on communications or marketing, you have to measure the right things.

Twitter 120

Twitter Measurement Reddit Data 120

Beyond PR

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

SEPTEMBER 8, 2022

Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. What’s your best tip for measuring PR? What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 98

Pitching Consumer How To Education 98

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. With this, “Aggregated Event Measurement” will be designed to help measure campaign performance in a way that is consistent with consumers’ decisions about their data. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Talk to Us !

Blogging 106

Blogging Survey B2B Analysis 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 109

Video Marketing SEO Social Media 109

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. That said, it’s a difficult balance between creativity and keyword use.

Google 109

Google SEO Engineering Measurement 109

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. Can your PR firm bring big creative ideas and execute on them? Punctuation was his way of teaching us to make a point. the Other Way Around. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52