Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 92

Social Media Marketing Media Storytelling 92

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Storytelling is our game .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. Measuring brand reputation | Jump to text. Follow Brian on LinkedIn. Talking Points. That’s right.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms. But some area.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Measurable: Assign a metric to the goal. we discovered an approach to Search Engine Optimization that we applied across a myriad of topics, aggressively growing search traffic. At PR 20/20, we are obsessive about measurement and performance.

Report 52

Report How To Marketing Analytics 52

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Hoffman Agency

AUGUST 1, 2019

We are consultants, counsellors, creatives and confidantes. But this does cause a shift in our perspective — we are rewarded by results that do not have a clear monetary value, rather than being measured on specifically defined ROI. A quote from one of the speakers that stuck with me is, “I look to hire storytellers primarily.

Storytelling 34

Storytelling Creativity Agency Industry 34

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

Social Media 91

Social Media Marketing Media Creativity 91

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The blog is listed first for a reason; it’s the engine. The next 9 are the gas. Let’s start with my favorite.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Search engines are the most trusted form of media (56%). The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon.

Marketing 168

Marketing Employee Content Marketing Training 168

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. But you have to know what you need before you can select the proper tool.”. Try it out.

Tools 125

Tools Analytics Software B2C 125

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow. .

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52