Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Fun creative challenge each month! Start research and writing a byline for my Trustmark client.

Social Media 157

Social Media Media LinkedIn Tourism 157

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. And be sure to weigh the pros and cons of awards presented by media outlets — many are thinly disguised marketing campaigns, but some may have strong branding for your client, such as “Entrepreneur of the Year” or “40 Under 40” awards.

How To 52

How To Groups Writing Local 52

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. Do you follow a creative process? What mix of skillets are behind your success? Email and a phone.

Education 120

Education Measurement B2B Meeting 120

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

The Resolution Blog

DECEMBER 1, 2015

One member of the PR team, for example, now works on the brand visual identity as well as media relations. We have cut so much wasted document writing and meeting time. The agencies can now use their budgets for the important tasks like being creative and building relationships. He is so much happier in his job.

Banking 120

Banking Communications Software Google 120

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Not so long ago, the world of communication and media relations was both widely misunderstood and seriously undervalued. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ).

Wireless 120

Wireless Hotels Conference Engineering 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Bad Pitch Blog

JANUARY 25, 2010

We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. This is a classic, and I plan to feature it in my Media Relations & Publicity class. We specialize in taking a creative idea, and turning it into an innovative product.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

MARCH 13, 2009

Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | David Armano' Get the picture?

Print 40

Print Pitching Writing Creativity 40

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. Here are five ways to amplify PR efforts.

Social Media 322

Social Media Data Report Tools 322

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Take a media relations campaign, for example, or ongoing content creation for a corporate blog.

Creativity 41

Creativity Energy Ethics Strategy 41

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. My last agency had a lot of fun with pro-bono efforts as they typically identified with the cause and had more creative freedom with the projects. So how do you pull this off? But it stopped there.

Pitching 40

Pitching Agency Exercises Newspapers 40

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Streamlining internal communication is critical when organizing public relations campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

ISEBOX

JANUARY 14, 2016

About Peter Shankman: The New York Times has called him “a public relations all-star who knows everything about new media and then some,”, while Investor’s Business Daily has labeled him “crazy, but effective.”

Blogging 0

Blogging How To Video Course 0

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

MAY 21, 2014

This informational overview is the oil that helps the btob media relations machine operate seamlessly. Consider that the story is told by the media, from the customer''s perspective. If your client''s customer is a known brand, case histories turn into earned media more often than not.

Pitching 71

Pitching Case Study Media Creativity 71

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow. . #15

Publicity 164

Publicity Ethics Data Community 164