Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. Do you follow a creative process? What mix of skillets are behind your success? Our steps are simple.

Education 120

Education Measurement B2B Meeting 120

Bad Pitch Blog

MARCH 13, 2009

Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | David Armano'

Print 40

Print Pitching Writing Creativity 40

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. I just realized today that there is a profile for this blog in Media Map. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Bad Pitch Blog

JANUARY 25, 2010

We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. This is a classic, and I plan to feature it in my Media Relations & Publicity class. We specialize in taking a creative idea, and turning it into an innovative product.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

MAY 21, 2014

This informational overview is the oil that helps the btob media relations machine operate seamlessly. Consider that the story is told by the media, from the customer''s perspective. If your client''s customer is a known brand, case histories turn into earned media more often than not. Never skip asking.

Pitching 71

Pitching Case Study Media Creativity 71

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. Creative employee communications. Public relations won’t become any easier in 2021.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow. . #15

Publicity 164

Publicity Ethics Community Data 164