Creativity Document Local Media Relations 
Onclusive
NOVEMBER 8, 2023
Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.
Communications Conversations
FEBRUARY 21, 2020
Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Fun creative challenge each month! Start research and writing a byline for my Trustmark client.
Solo PR Pro
MAY 24, 2022
Awards recognize the strategic and creative work we do and the results we get,” Mary says. Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We
OnePitch
SEPTEMBER 8, 2022
In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.
Sword and the Script
AUGUST 14, 2018
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.
Sword and the Script
OCTOBER 29, 2019
Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Prezly does not provide a media database – that is a ready-made list of media contacts.
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