PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 136

Measurement Analytics Data Conference 136

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. How can what was measured last month be used to guide strategy for the following month? Learn how to improve your media monitoring with Cision’s best-in-class solution and request a demo here.

Software 0

Software Comparison Media System 0

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Building a Content Framework Around Your Topic Pillars A content framework is a structured plan or blueprint that guides your content creation, distribution, and measurement. Unleash the potential of topic pillars with Contently.

How To 52

How To SEO Content Marketing Engineering 52

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My number one goal as president is to foster a culture of growth and innovation that continues to build creative products in service to DC public policy professionals in new and exciting ways.

Journalism 0

Journalism Policies Strategy Survey 0

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO. Internationally Renowned Marketing Expert. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Contently - Strategy

SEPTEMBER 27, 2023

Experiment with Formats: Next-gen channels offer a diverse range of content formats, from interactive VR experiences to immersive 3D product demos. Their insights and expertise can streamline your learning curve and ensure your content meets the technical and creative standards of the medium.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

OnePitch

APRIL 14, 2022

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

JUNE 16, 2016

A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. Outputs, not outcomes, are the yardstick by which marketing efforts are measured when strategy isn’t present. What metrics should you measure?

Strategy 40

Strategy Marketing Energy Training 40

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

OnePitch

MAY 12, 2022

What’s your best tip for measuring PR for broadcast coverage? Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. Even quick interjections get screwed up because of audio delays.

Strategy 52

Strategy Interviews Pitching Energy 52

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help. Which tools are leading to the most conversions?

Tools 75

Tools System How To Software 75

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. SCHEDULE A DEMO. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Be careful not to be too promotional. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Measuring content’s impact is both an art and a science. It requires the right blend of insightful metrics and robust tools.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Product Demos: Offer interactive product demonstrations that showcase the features and benefits of your offering. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Marketers typically think of the top of the funnel as the place where they get to be most creative. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

MARCH 5, 2019

Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. The four bullet points, I’ve listed above support goals for both awareness and lead generation – and can be measured. bring creative ideas and use data to execute?

Survey 60

Survey Trends Marketing B2B 60

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. I also build in time to think, read and mind-map, as some of my best work happens when I’m in that creative mindset. (On From his hammock​.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Creative employee communications. Marketing predictions. Time to focus on blocking and tackling. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). Try it out.

Tools 125

Tools Analytics Software B2C 125