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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media.

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#CreativePR: Measurement and Data-Based Insights

Marketwired

This is post 5 of our 5-part #CreativePR blog series. The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

LLMs Need Fresh Information Campaigns that provide unique data are primed to succeed during AI. Large Language Models (LLMs) like ChatGPT and Google’s AI Overviews need fresh information and data. Some keywords have high link intent and are often searched for and cited within blog posts or news articles.

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

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