5W PR

NOVEMBER 21, 2023

While it might seem a tad technical for some users, it offers advanced data capabilities, enabling real-time data processing, mathematical computations, and access to a wealth of information. Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities.

Travel 78

Travel Hotels Infographics YouTube 78

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

FEBRUARY 3, 2018

Despite the title, these ideas are high value, which is pretty clear in her first example about data: “Look no further than Under Armour’s acquisition of mobile apps MyFitnessPal and MapMyFitness to see this business benefit in action. 3) Rising influence of creative in content marketing. We test everything to see what works.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

JUNE 5, 2024

Hubspot Marketing Statistics Strategy: Gathering proprietary data to make a pitchable search-driven post (with high link intent). To create these posts, you can gather statistics from the web (most people do this) or utilize your proprietary data (which is much more effective in the long run).

Digital PR 62

Digital PR Examples Strategy Survey 62

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy.

Data 96

Data Privacy Infographics Measurement 96

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

JUNE 14, 2024

LLMs Need Fresh Information Campaigns that provide unique data are primed to succeed during AI. Large Language Models (LLMs) like ChatGPT and Google’s AI Overviews need fresh information and data. Some keywords have high link intent and are often searched for and cited within blog posts or news articles.

Digital PR 62

Digital PR SEO Pitching Google 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. One way to juice a seasonal story is with interesting and quirky data to update or round it out. We do an annual Halloween PR blog post that’s always well-received.

Film 180

Film Small Business Pitching Comparison 180

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them.

Infographics 62

Infographics Pitching Writing Blogging 62

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. You are creating a post aimed at ranking for a keyword and bolstering it with new, proprietary data that you can pitch for links. Or it can come from internal data. Data Driven.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers.

Social Media 112

Social Media Media Mobile Pinterest 112

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

JULY 18, 2017

Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. Professionals will also work with you to create the most economic survey, and importantly, help you understand the data once it’s been collected.

Survey 136

Survey How To Construction Data 136

Shift Communications

JANUARY 2, 2019

Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Use this data to create additional opportunities for engagement and conversion on those high-traffic areas. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. The Rise of Videos, Images and Content in Media Relations. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4

Communications 115

Communications Publicity Survey Newspapers 115

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Research: Analyze billions of data points across the web to get actionable insights. Unsure how? A list of important topics mentioned across sources.

Google 90

Google SEO Trends Content Marketing 90

Solo PR Pro

OCTOBER 18, 2022

That’s one reason why we provide services such as graphic design, data visualization and video. We offer everything from strategic communications to public relations, marketing, branding and creative services. The world of media relations is changing. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. The theory I’m testing for – is reaching only committed readers.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. . This becomes a theme or column for a monthly blog post. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60