Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

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Trends Storytelling Creativity Reputation 0

The Proactive Report

APRIL 15, 2023

It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. They can also measure their return on investment (ROI). AI will not take your job -.

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Social Media Measurement Tools Data 130

Buzzstream

JULY 29, 2020

I believe that all pr professionals ar e a little bit adventurous to a certain degree. With PRs vying for the media’s attention, you have to be creative to stand out. . No junior PR exc can be expected to get very far without working towards achieving a breadth and depth of education and experience. . Conclusion.

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Publicity Digital PR Creativity Education 119

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. There are no doubt some studies that could back up that claim.

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Trends Instagram Creativity Small Business 147

The Proactive Report

DECEMBER 22, 2014

They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. All it takes is research, smarts, creativity and the skills to use the tools available. For more Digital PR updates and ideas follow me on Twitter.

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Training Video Digital PR Social Media 157

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories. Others rely on bloggers. Ah, much better.

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Digital PR Report How To Pitching 62

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. You now have the data. Affinity and Trust.

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Digital PR Marketing Infographics Video 264

The Proactive Report

JUNE 17, 2018

Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before. It must be interesting, different, and creative. Get the Digital PR Tips Newsletter. It was an “Aha! Need help with your content? Call 888 243 3470.

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B2C Study Exercises Sports 157

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

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SEO Film Reddit Video 71

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

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Software How To SEO System 152

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Go through their existing assets and find things to repurpose.

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Real Estate Pitching B2C Fashion 195

Doctor Spin

MARCH 20, 2023

This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. As a result, the rise of AI is fueling an artificial content explosion that is increasingly sophisticated, personalised, and data-driven. Increased editorial output.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once these are nailed down, the PR team will create a press release announcing the new product.

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Product Launch Agency Consumer Film 59

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Answer the Public.

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Digital PR Tools Pitching Film 161

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once these are nailed down, the PR team will create a press release announcing the new product.

Product Launch 52

Product Launch Agency Consumer Film 52

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

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Digital PR Analysis B2C Examples 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. I especially welcome studies and pieces with data that you’ve used your own product to produce.

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Trends Media Report Technology 60

Doctor Spin

FEBRUARY 22, 2024

Develop the PR strategy and keep the PR plan updated. Gather actionable insights from data analysis and focus groups. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. . Manage issues before they escalate and become real problems.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. We’ve lost count of the number of times we’ve had to tell clients we can’t launch today or we need to change our angle or data. 3 – Resolution.

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Digital PR How To Reddit Engineering 71

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

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Analytics Digital PR Storytelling Local 78

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

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Data SEO Groups Pitching 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Others choose to email PR pitches (or media pitches) instead. Explain Each Key Data Point This makes up the bulk of the article.

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Pitching Writing Film How To 83

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation.

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Crisis Communications Crisis Agency Communications 62

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

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Trends Data SEO Consumer 88

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Digital PR Construction Case Study SEO 71

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. The key here is finding a keyword that you can gather data to support.

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Survey How To Reddit Pitching 91

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Google Analytics – Data-Driven Insights Best for: Website traffic analysis Google analytics is a goldmine, providing lots of information on your website’s performance.

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Content Marketing Tools Strategy Marketing 62

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

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Journalism Digital PR SEO Wikipedia 50

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. We may be able to refer to your data or utilise your client for an interview when writing the piece, both of which often result in links, too! Personalisation.

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Writing Pitching Study Data 71

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. What should digital PRs know about internal linking? What have you seen lately? Nothing surprising to us.

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Internal International Insurance Insurance 118

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . What to watch for: Data mistakes. This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S.

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Survey Data Comparison Analysis 98

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Digital PR Examples Strategy Survey 62

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. I look forward to hearing from you soon.

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The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. For more Digital PR Tips subscribe to our newsletter. Follow us on Twitter. mikefalkow.

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