NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

AUGUST 22, 2017

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Crisis Communications. Speaking Engagements. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

NOVEMBER 2, 2015

So how can you combat these naysayers before they cause your reputation to crumble? You need to adapt your customer service strategy for social media. A generic response won’t benefit anyone, and your customers will see right through it. Images: Michael Dorausch , Lisa @ Sierra Tierra ( Creative Commons ).

Customer Service 120

Customer Service Social Media Creativity Reputation 120

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. click image for higher resolution) 3) PR tech mentions Reputation mentioning company RepTrak has tapped Onclusive for media monitoring. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Images: steve p2008 , John Goode ( Creative Commons ).

Social Media 120

Social Media Real Estate Media How To 120

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Cision

DECEMBER 2, 2015

By establishing a trust-based relationship with an influencer, your brand can work towards building more brand awareness and a stronger reputation, reaching more audiences and getting the word out about efforts quicker. Quality customer service is appreciated and talked about on social media.

Brand 120

Brand Branding Employee Social Media 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. In the shift to data driven programmes there’s a danger that we lose sight of creativity. It’s critical to cutting through a cluttered media environment.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

AUGUST 9, 2016

What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information. Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Trends 0

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges.

Social Media 120

Social Media Media Employee Reputation 120

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Reputation as a destination for inspiration.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. Corporate reputation has long been the responsibility of communications departments. Why is PR Well-Suited for Social Media? Social media is publishing.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 90

Social Media Marketing Media Creativity 90

PR 20/20

JANUARY 16, 2023

Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.). Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. For example, bring your PR and customer service teams into the advertising planning process. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Rock the Status Quo

OCTOBER 27, 2015

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. LEARN FROM JAY BAER.

Social Media 100

Social Media Groups Community Guidelines 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Be flexible and creative. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Lego and Patagonia are among my favourite brands. Both organisations absolutely live up to their purpose.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Project your style and protect your reputation. Managing your online reputation. Why customer experience is more important than customer services. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” It also undermines the integrity of the purchasing process and can damage the reputation of your company. When such immoral requests are made, how will ChatGPT handle them?

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Don’t create custom hashtags. So, talk to your clients! Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! The NFL teams aren’t facing the facts that they have horrible reputations. The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. I’m learning to be both more creative and more analytical—and those skills can overlap (left brain, right brain). Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60