Course Pitching Technology Writing 
PRSay
NOVEMBER 28, 2018
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.
Deirdre Breakenridge
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).
ImPRessions - Crenshaw Communications
JULY 20, 2020
A POV offers currency for proactive pitching as well as content development. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. PR doesn’t just need to be pitching over email. Share relevant and timely data.
ImPRessions - Crenshaw Communications
JUNE 24, 2021
Without it, there’s nothing to track or pitch. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They’re always up-to-date.
ImPRessions - Crenshaw Communications
JUNE 3, 2021
Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. EOD means “end of day,” and of course EOW means “end of week.” Usually it’s for big client announcement.
Onclusive
JUNE 1, 2023
When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can course correct your comms strategy when overall sentiment dips and immediate action is required. But with social listening you can get a true, real-time view of brand perception.
Sword and the Script
MAY 5, 2020
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.” Probably not.
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