Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Strategic Change, 16, 127–136.

Strategy 52

Strategy eBook Journalism Resources 52

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Data Journalism. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

FEBRUARY 26, 2024

Here we go: The Golden Rule of Persuasion Spin Academy | Online PR Courses The Golden Rule of Persuasion The golden rule for being persuasive is straightforward: The golden rule of persuasion is to lay the groundwork; never suggest anything to anyone who isn’t ready to comply—yet. Source: European Journal of Social Psychology 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? This was an important question and one that should be explored beyond one student or one blog post. What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 40

Journalism Social Media Media Video 40

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. But everything I just described?

Blogging 99

Blogging Fashion Writing Community 99

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. (I was not sure what to expect. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics Internal International Journalism 177

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Business CIPR corporate communications Crisis Communications CSR Journalism Media public relations Reputation Management'

Ethics 60

Ethics Journalism Banking Media 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Bianchi Biz Blog

FEBRUARY 12, 2024

Long story short, the battery level in the car I was driving plummeted way faster than I expected, but I wound up too far away from any charging stations to change course. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 87

Meeting Report Transportation Automotive 87

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. A mixed legacy.

Corporate 272

Corporate Reputation Policies Employee 272

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Ai has been teaching Public Relations and Communication courses at the university level for a decade. Its mission?

Community 150

Community Social Media Media Education 150

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 6, 2023

In a statement the company said, “Pioneer Academy offers practical video courses covering various branches of PR, developed with PR experts with strong track records at startups.” Top challenges facing journalism. Or just reply to this message if you are a subscriber and receiving blog posts by email.

Survey 152

Survey Software B2B Pitching 152

Bianchi Biz Blog

JULY 25, 2022

I’ve had the chance to drive just about every truck, from pickups, dump trucks and snow plows to big rigs, in every possible way – drag race, off-road, street course, race courses, and more. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started?

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Anonymity helps, of course.

Corporate 156

Corporate Reputation Policies Employee 156

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Of course this is all slightly tongue in cheek.

Journalism 90

Journalism Software Sports Analysis 90

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Bianchi Biz Blog

JUNE 7, 2021

The expansion of battery electric vehicles and how that affects the average driver, the grid, and of course the industry in general as automakers battle for range supremacy. How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. .

Automotive 97

Automotive Meeting Media Journalism 97

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Hold onto that stuff.

Journalism 52

Journalism Sports Writing Meeting 52

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 81

Meeting Media Travel Interviews 81

PR 20/20

OCTOBER 24, 2017

Scripps School of Journalism at Ohio University. Do you need more blog subscribers? Of course you do. >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Update your email signature.

Blogging 42

Blogging SEO Pinterest LinkedIn 42