Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

NOVEMBER 8, 2022

He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. Today, Business Wire has nearly 500 employees around the world. “We

Corporate 78

Corporate Reputation Case Study Employee 78

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? The title of a recent Wall Street Journal article read, “ Business Schools Are Going All In on AI.”

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). earned $13.9

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. Growth of independent journalism. “We Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Federico’s Pizza Takes Out Loan to Pay Employees. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

Remote PR Jobs

SEPTEMBER 25, 2023

These include (but aren’t limited to): The Wall Street Journal, The New York Times, Forbes, Fortune, TechCrunch, Recode, VentureBeat, Business Insider, Buzzfeed, CNN, and CNBC. An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access.

How To 100

How To Report Pitching LinkedIn 100

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. Of course there’s always an agenda behind the hacker’s motives, and bad things can happen when sensitive data gets out; editorial teams need to consider this vs. the public’s right to know. Should such info be published?

Ethics 120

Ethics Banking Journalism Guidelines 120

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America).

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know].

Study 61

Study Survey B2B Advertising 61

Prakkypedia

MARCH 31, 2019

But of course, it’s not possible for a client to have something newsworthy to share month after month. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. There are other inroads to sharing client stories, and that includes the human interest story.

Newspapers 122

Newspapers Radio Construction Fashion 122

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 198

Writing Communications Marketing B2B 198

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. And of course…someone stole it.

Ethics 92

Ethics How To Survey Interviews 92

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Solo PR Pro

MAY 8, 2018

As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Journalism. Writing and editing. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Community relations. Internet marketing.

Public Affairs 40

Public Affairs Internal International Community 40

Offleash

OCTOBER 16, 2017

A degree in journalism, a quirky cover letter, and a stroke of luck. After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. What led to your career in PR? and the rest is history. and, we have fun.

Agency 40

Agency Journalism Newspapers Employee 40

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Of course, everyone involved says they take the matter “seriously” and are taking precautions. The report says journalism email open rates dropped 8% from 36% to 28%.

Software 93

Software Banking Technology Data 93

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. it's completely different. Nothing more.

Education 52

Education Meeting Course Creativity 52

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. People want to be proud of their employers and this gives them an opportunity to do that publicly. Talk to Us !

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Or the Longview Journal in the case of this particular announcement. In 2021, the company says it added 65 new employees bringing its total to 150. Muck Racks new comms director.

Software 126

Software Case Study Advertising Advertising 126

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” It really is a revolution. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Breakfast Club

MAY 12, 2014

The pitch did not point out an important finding in the study: “Of course, the agave’s claim to fame is as the plant from which tequila is made. Allison Brod PR had no comment, and the employee who sent the pitch is no longer with the company. Mercedes G. López, Ph.D.} Then, you have weekly and monthly meetings to see the pitches.

Chemicals 50

Chemicals Pitching Study Advertising 50

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. It’s true of course, but it’s a problem of our own creation. As it is on the occasional Saturday, I round up three ideas, wrap them insight and perspective and present them here for your perusal.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

JANUARY 15, 2019

Of course, that’s the trouble with anonymity: you’re not accountable for your words and a young account director is liable to say things to get a reporter to like him or her. There several studies on it like this one from Forrester that the Wall Street Journal reported. Taking care of your employees helps too.

Agency 78

Agency Leadership Corporate Training 78

Journalistics

MAY 29, 2017

And some of you, the group I’m writing this post for, have accepted a summer internship positions to gain valuable work experience prior to graduation. By now, those of you in this last group should be adjusting to your new surroundings and getting a feel for what you’ll be doing over the course of your internship.

Internal 40

Internal International Course Meeting 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees.

Social Media 69

Social Media Media Resources Education 69

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Of course, it’s important to know how PR should work. Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.” Here are some of the elements we look for: 1.

Agency 48

Agency Real Estate Social Media Writing 48

Waxing UnLyrical

JUNE 1, 2016

Well no matter what generation is out there, there’s going to be a good employee and a bad employee. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Gerry often writes about age discrimination. Now, I think you should meet my competition.

Groups 40

Groups Meeting Employee Social Media 40

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

JUNE 5, 2024

They asked general subtitle usage questions and which celebs were hardest to understand (Tom Hardy, of course!). Their campaign asked employees involved in the hiring process to determine whether and how they’d use AI in the interview process going forward. I’m writing this piece during Mental Health Awareness Month in May.

Digital PR 62

Digital PR Examples Strategy Survey 62