Remove Course Remove Customer Service Remove Newspapers Remove Reputation
article thumbnail

How to Protect Your Brand in a PR Crisis

Onclusive

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As the situation changes, change your course. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186
article thumbnail

Behind the Headlines With Brandon Puttbrese

Cision

A public relations 101 course in college really attracted me to the field of study. Working at newspapers for a few years taught me to always consider the audience when you’re writing. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74
article thumbnail

How to avoid comms crisis turbulence

PR in High Definition

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. If it’s an unhappy customer, then should you pass it on to customer services?

Crisis 72
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

article thumbnail

Credit Union Times: CU Crisis Planning Essential

Reputation Us

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla., Credit Union Crisis Planning Essential.

Crisis 60
article thumbnail

Relations with customers and prospects

PR Conversations

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. That demonstrates a 180 degree shift from Hahn’s inclusion of marketing techniques under the responsibility of PR.

Retail 40