How to Protect Your Brand in a PR Crisis
Onclusive
JUNE 29, 2018
How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As the situation changes, change your course. From Facebook to Starbucks, no brand is safe from a communications crisis.
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