Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. When Thorleifsson ultimately described his active projects, Musk responded with two laugh emojis and a link to a video from Office Space.

Employee 182

Employee Viral Twitter Corporate 182

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. There are many instances of corporations falling short with their communications. The way that we transfer ideas to others is via communication.

Communications 130

Communications Social Media Employee Crisis 130

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78

Brand Branding Viral Apparel 78

MaccaPR

JANUARY 8, 2021

LinkedIn video? Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do.

Social Media 62

Social Media Trends Marketing Viral 62

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. creative agency.

Storytelling 199

Storytelling Reddit Video Creativity 199

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. The firm first did it’s homework and found that Apodaca wasn’t simply someone aiming for internet fame or a corporate payday.

Consumer 68

Consumer Viral Video Social Media 68

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. We’ve all got smartphones with sophisticated video cameras. We’ve read the tweets, replayed the video several times and heard victims’ stories long before we read about the same issue on a news site or see it on a TV broadcast. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Redefining professionalism has been a healthy response to the tragedies we’ve faced this year.

Communications 158

Communications Nonprofit Employee Film 158

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" There is nothing more sacred to us than our customers ’ trust,” concludes Doyle in Domino’s candid video. “We

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media.

Social Media 119

Social Media Conference Media Corporate 119

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Preparing and addressing a corporate crisis is no fun.

Crisis 74

Crisis Airlines Viral Corporate 74

Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. Ensuring accurate details helps tell the bigger picture, whether for a journalistic publication or a corporate entity.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Communications Conversations

JANUARY 14, 2021

Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” Video and visuals are still pretty damn powerful. “Going viral” on TikTok is a big reason many use it. On the other hand… It’s not at all obvious, right now, how brands would participate.

YouTube 109

YouTube Viral SEO B2B 109

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Mindful Marketing

DECEMBER 18, 2022

” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards.

Advertising 87

Advertising Advertising Ethics Fashion 87

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation?

Brand 136

Brand Branding Comparison Storytelling 136

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Stuart Bruce

OCTOBER 3, 2015

It’s just the most recent high-profile example that highlights how easy it is for old photographs or videos to be manipulated and distributed to create a false impression. The lie has been exposed by The Independent , The Mirror , Vice , TIME magazine and others.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. I won’t lie.

Crisis 100

Crisis Crisis Management How To Viral 100

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Phase 2: Understand the different variables and impacts.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. The Anti-Campaign? Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Corporate recruiters often blacklist individuals with negative reputations. Social networks – Facebook, Twitter.

Reputation 118

Reputation Google Crisis Management Engineering 118

Cision

FEBRUARY 22, 2016

Don’t Write Like a (Corporate) Robot. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Practical Value.

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

A brand nickname is like a viral video. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically. But “Dunkin” has been used in DD marketing for years, and it’s already a nickname among regular customers.

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video.

Airlines 180

Airlines Reputation Journalism Crisis 180

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Business Building Marketing buzz marketing viral marketing'

Viral 40

Viral Marketing Web Big Data 40

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. Do you think others are going to follow suit? Do share your thoughts in the comments.

YouTube 87

YouTube Viral Video Social Media 87

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

AUGUST 22, 2014

Mark Schaefer offers his video response. Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ALS Ice Bucket Challenge: Who really benefits? Have you taken the #IceBucketChallenge?

Nonprofit 78

Nonprofit Viral Social Media Resources 78