Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 131

B2B Marketing Advertising Advertising 131

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? It’s worth noting that Coke is not a verb nor an adjective, just a noun.)

Film 59

Film Twitter Viral Social Media 59

Critical Mention

SEPTEMBER 24, 2020

Hamilton, Twitter Watch Party. The original stage cast of Hamilton hosted a “Twitter watch party” when the movie version of the hit musical was released in July on Disney+. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Find Tia on Twitter and LinkedIn. Remember the BBC dad? She lives in Portland, Ore.,

Communications 157

Communications Nonprofit Employee Film 157

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Preparing and addressing a corporate crisis is no fun.

Crisis 74

Crisis Airlines Viral Corporate 74

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. You can find him on Twitter: @AviNair52. Though happiness and surprise are your best bet, anger and fear can work too.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. Is prevention of a crisis possible? But all is not lost.

Crisis 120

Crisis Construction Viral Reputation 120

Prohibition

JANUARY 23, 2023

For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. Although Twitter allows for 140 seconds of video content, keep it shorter for maximum engagement.

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Usage: 320 million Twitter users. Purpose: Twitter is a social media network that allows users to post short messages. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? But, what about everyone else? 326,000 followers.

B2B 60

B2B Twitter Viral Trends 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 103

Measurement Corporate Survey Viral 103

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Engage PR

JANUARY 6, 2018

LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey. Take HMV for example when redundancies were announced their staff went rogue on HMV’s Twitter account. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Its distinctive carpets have a cult following (and their own unofficial twitter account).

Social Media 60

Social Media Media Viral Twitter 60

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Corporate recruiters often blacklist individuals with negative reputations. Social networks – Facebook, Twitter.

Reputation 118

Reputation Google Crisis Management Engineering 118

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. As you can see from these examples, the reach of such activities without the use of Twitter and YouTube would not be as high.

YouTube 87

YouTube Viral Social Media Video 87

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

FEBRUARY 29, 2016

5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Just GOLD.

Viral 40

Viral Google Writing Facebook 40

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #IceBucketChallenge: Yea or Nay? 5 PR Lessons from the ALS #IceBucketChallenge.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Agency 78

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I also am an active social media user personally, so I am constantly reading content on both Twitter and LinkedIn for new insight and tips + tricks to the trade.

Social Media 114

Social Media Media Education Analytics 114

Mark My Words

MAY 1, 2015

Miliband gifted the crowd a visual metaphor with his slippery exit –a poor man’s Madonna moment choreographed for viral vining. In an election campaign that has been dominated from the start by corporate PR, the issue of trust has been at loggerheads with a fierce controlling of the message.

Viral 60

Viral Policies Travel Interviews 60

Stephen Waddington

JULY 17, 2018

A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

FEBRUARY 8, 2016

Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015. Top 10 Influential Social Media Campaigns of 2015.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

Waxing UnLyrical

AUGUST 8, 2016

Shonali actually mentioned a recent campaign that Sweden implemented, where they curate local Swedish citizens to run the official @sweden Twitter account each week. Join Shonali’s #measurePR monthly Twitter chat. And also… this amazing viral video. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky.

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. You can follow him on Twitter @hillank.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

MARCH 13, 2013

Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Here’s how it’s billed: Social media in a crisis.

Conference 103

Conference Social Media Crisis Crisis Management 103

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Agency 48