Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 23, 2023

For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. Although Twitter allows for 140 seconds of video content, keep it shorter for maximum engagement.

Video 62

Video Social Media Instagram Media 62

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Its distinctive carpets have a cult following (and their own unofficial twitter account).

Social Media 60

Social Media Media Viral Twitter 60

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. 5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns.

Viral 40

Viral Google Writing Facebook 40

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. You can follow him on Twitter @hillank.

Publicity 87

Publicity Banking YouTube Social Media 87

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. More metrics, eh? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. And if you look closely, you can even see grassroots and corporate organizations working together to support policies that benefit everyone.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

NOVEMBER 12, 2018

Trial by Twitter is becoming commonplace and every value that isn’t strictly apolitical can lead to a loss of customers or a decrease in share prices, it is impossible to predict until it is too late. What place, if any, do corporations have in political discourse? Should businesses comment on politics? .

Analysis 54

Analysis Viral Advertising Advertising 54

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. Paid content: One of Facebook’s greatest strengths is leveraging its audience to generate advertising revenue.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

NewsWhip

MAY 27, 2021

Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. And, so Twitter, Instagram, they’re coming up with their audio-only type things. The pandemic wasn’t necessarily the source for it.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52