PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 74

Meeting Automotive Engineering Journalism 74

Newsfile

MARCH 14, 2024

This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. billion in revenue in fiscal 2023.

Financial 52

Financial Education Analysis Analytics 52

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. We really do have more fun than you corporate folks. Not just polished–but on trend. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

APRIL 27, 2016

We like to say that we’re not just on top of what’s trending and hot right now, but actually creating it. . You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. What is it like to now move to an agency?

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

OCTOBER 5, 2020

Can you tell us what types of stories, trends or issues are on your radar now? I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 92

Transportation Meeting Report Media 92

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Recognize and capitalize trends in your industry as they crop up. What is Media Monitoring?

Media 75

Media Radio Newspapers Print 75

Presspage

MAY 17, 2017

Practicing PR with the use of data means manoeuvring through a never-ending cycle of publishing content, monitoring results and market trends, analyzing gathered data, and engaging with your audience. Newspaper stories end up on social media and vice versa. But what if you turn that order around? Thinking before speaking.

Data 60

Data Reputation Newspapers Social Media 60

Bianchi Biz Blog

APRIL 5, 2021

Can you tell us what types of stories, trends or issues are on your radar now? And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies.

Automotive 66

Automotive Web Meeting Media 66

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

Cision

JULY 28, 2016

I then became an editor of the school newspaper, and later, a reporter in college. My advice is to stay on top of trends. When I was 16 years old, my dad suggested I become a writer. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop.

Analysis 105

Analysis Comparison Reputation Radio 105

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

AUGUST 23, 2016

When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). But recently I’ve started to think differently.

Twitter 60

Twitter Brand Branding Tools 60

Shift Communications

JULY 3, 2015

This independence allows us the opportunity to chart our own course, write our own rules and develop a culture that benefits the greater good (as opposed to what is good for public shareholders, or old guard leadership) without having to march lock-step with corporate structures. Let’s be honest, 99.9% And be patient.

Agency 60

Agency Banking Newspapers Employee 60

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. 66% said newspapers. predict podcasting is going to be like corporate blogging: a lot of people will rush to do it, get mired in corporate rules and approvals and die on the vine. 16% on marketing analytics. 52% said online display ads; (I have a bridge for sale too!). Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. They are naturally skeptical, and the trend in “fake news” has everyone on edge.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting.

Interviews 48

Interviews Radio Journalism Newspapers 48

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Jobs and Workforce Trends. To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68

Radio Media Newspapers Technology 68

MaccaPR

JANUARY 17, 2017

As newspaper and broadcast newsrooms continue to decline, companies must adapt to the shifting landscape with enticing online content for their media targets and public audiences. 66 percent of journalists visit an online newsroom every week , and 33 percent visit one daily.

Crisis 48

Crisis Local Blogging Creativity 48

Maxim Behar

SEPTEMBER 27, 2022

And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business. And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them.

Government 52

Government Tourism Ethics System 52

Mindful Marketing

JANUARY 31, 2017

Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives. Newspapers like the Washington Post are even beginning to hire staff again. The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. While some progressive large PR agencies are restructuring their teams to react to this new trend, for many it’s like turning a supertanker.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 106

Interviews Publicity Technology Social Media 106

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. John Borthwick, CEO/co-founder, betaworks (via YouTube). eventually even in Moscow and Saint Petersburg.”

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Landis PR

MAY 28, 2024

The latest trend coming up in Denmark is “The four-day work week” where leading private companies have demonstrated how to reduce the traditional five-day work week and increase business results at the same time. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Bianchi Biz Blog

AUGUST 7, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted.

Journalism 80

Journalism Meeting Newspapers Automotive 80

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Despite the relativity scarcity of men holding Italian PR positions in general, this does not make it easier for females to climb to the highest positions on the corporate ladder. By Enrica Orecchia.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0