Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. Having seen the naked interior of hundreds of corporate promotion systems throughout my career as a consultant, I’m not impressed. These promotion systems produce bosses, not leaders.

Leadership 52

Leadership Wikipedia Film Case Study 52

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

Analytics 347

Analytics Engineering System Software 347

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. After all, we are all about credibility.

Corporate 338

Corporate Policies Groups Public Affairs 338

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Established effectiveness-tracking systems and dashboards. ?

Marketing 195

Marketing Measurement Advertising Advertising 195

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Frame the organisation’s actions in a context that contrasts with the audience’s expectations, like showcasing a corporation’s charitable efforts in a way that counters a stereotype of corporate greed.

How To 52

How To Leadership eBook Journalism 52

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165

PRSay

NOVEMBER 29, 2023

We are seeing all kinds of unrest — on college campuses, in the Middle East and in corporate boardrooms. said panelist Helio Fred Garcia, executive director of the Logos Institute for Crisis Management and Executive Leadership, and a professor at New York University’s Stern School of Business. Omodt, APR, Fellow PRSA. “We

Leadership 105

Leadership Employee Crisis Management Resources 105

PRSay

NOVEMBER 4, 2022

From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies.

Ethics 162

Ethics Social Media Education Resources 162

Stern + Associates

OCTOBER 17, 2023

Her direction is essential to organizations seeking to implement and scale quantum networks and hybrid classical/quantum systems, wield entanglement as a resource, and prepare for the impacts of quantum cryptography. Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. The cross-sell and upsell of new tools is harder than most expect.

Software 162

Software Marketing Leadership B2B 162

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Doctor Spin

DECEMBER 15, 2023

In other words: The intranet is the organisation’s central nervous system. This includes document management systems, digital libraries, and databases This triad forms the backbone of any effective intranet, catering to the most fundamental needs of an organization. Horizontal.

System 52

System Employee Meeting Internal 52

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D. Nembhard, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. This chaotic election season in many countries is generating too much uncertainty.

Policies 99

Policies Leadership Mobile Employee 99

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 94

Local Internal International Crisis 94

Stephen Waddington

FEBRUARY 3, 2021

The system is broken and needs urgent reform. But we are currently damaging it so profoundly that many of its natural systems are now on the verge of breakdown,” said Sir David Attenborough writing in the foreword. Purpose statements provide a warm corporate cosy feeling. Purpose statements provide a warm corporate cosy feeling.

Financial 124

Financial Marketing Government System 124

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. These are not mere operational hiccups; they are indicative of systemic failures that have allowed safety and integrity to be compromised.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. Should corporate leaders share their own beliefs?

System 157

System Community Social Media Employee 157

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. The health system has launched a comprehensive “Welcome Back” campaign to let patients know that they can safely return for care. Dennis Wilson, Jr.,

Communications 185

Communications Crisis System Healthcare 185

PRSay

FEBRUARY 14, 2024

Browne asked how PR professionals can incorporate King’s communications approach into messages of corporate purpose today. What is your belief system? Again, “it goes back to storytelling,” Blackwell said. “It It goes back to emotion. When I’m thinking about emotive communication, it’s always [about] what matters to people.

Communications 149

Communications Storytelling Government Community 149

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What do I mean by the role of the corporation and society? It’s looking at your purpose.

Ethics 61

Ethics Company System Corporate 61

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. In this new model, organizations become part of a larger social system. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73

B2C B2B Agency Trends 73

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. Systems will be breached. Sit with your leadership teams and scenario plan for the unthinkable. Characters will be assailed.

Enterprise 78

Enterprise Reputation Crisis System 78

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility?

Communications 86

Communications Survey Conference Corporate 86

Deirdre Breakenridge

FEBRUARY 13, 2015

For her day job, she leads a team of digital content strategists for Providence Health & Services, the third largest not-for-profit health system in the U.S. And 24/7/365, she’s also the chief data producer and an inventor of #DIYPS – the first DIY closed loop artificial pancreas system. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Melisa Miller, Alliance Data Systems. Novakovic, General Dynamics Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Maxim Behar

MARCH 1, 2021

There is another side of this case - the political system is clearly not working. Let’s take for instance one corporation. The system is designed to be run by big parties, and it is more likely that this system can either be pressured in some way or influenced only by the general public. Isn't that for admiration?

Leadership 52

Leadership Agriculture System Social Media 52

NewsWhip

NOVEMBER 6, 2023

Even though Kyle Mason, Shell’s Head of External Monitoring for Corporate Relations has a global team of insights professionals, they still don’t always have the time or resources to follow up on every request they receive. The team trusts the platform’s alerting system to help them keep an eye on topics longer term, he says.

Trends 78

Trends Data Tools Resources 78

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. The system works! Financial Stories. Happy pitching! PR FOR ANYONE. Anyone can get publicity!

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Twitter Pitching Financial Video 130

PRSay

FEBRUARY 12, 2024

Browne asked how PR professionals can incorporate King’s communications approach into messages of corporate purpose today. What is your belief system? Again, “it goes back to storytelling,” Blackwell said. “It It goes back to emotion. When I’m thinking about emotive communication, it’s always [about] what matters to people.

Communications 86

Communications Storytelling Government Community 86

Stern + Associates

APRIL 26, 2023

At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. From tips on leveraging the power of artificial intelligence to sustainable strategies for successful corporate culture, these top experts have insights to help organizations navigate the path ahead.

Technology 62

Technology Engineering Corporate System 62