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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Clients pay us for our recommendations, so we do everyone a service when we share them. .

Publicity 334
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3 Ways Azeem Azhar Adds Exponential Value to Your Tech Strategy

Stern + Associates

Azeem frequently interviews influential experts including OpenAI CEO Sam Altman , Anthropic CEO Dario Amodei and Prime Minister of Estonia Kaja Kallas , to name a few, to uncover the trends and long-term implications of emerging technologies specifically for business leaders.

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Behind the Headlines With Sonja Warner

Cision

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159
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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). What Can I Do?

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.