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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Explain what is required . And earned media isn’t magic. Congrats, you got a big story!

Publicity 334
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Behind the Headlines With Sonja Warner

Cision

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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30 Days of Planning in 3 Hours: How We Accelerate Marketing Strategy and Success for Clients

PR 20/20

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. Invite a group of internal stakeholders (e.g. Based on a 3-hour workshop.

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Professional Speaker Academy – Is it for you?

wiredPRworks

NSA Illinois’ Speakers Academy focuses on how to develop and market to people at corporations, associations, and organizations who hire—and invest in—keynotes, workshops, consulting and training. Books, workbooks, CDs, webinars, and workshops are among the array of ways to generate profits by expanding your platform.

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The Gift of Desperation

Ishmael's Corner

We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.