How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Explain what is required . And earned media isn’t magic. Congrats, you got a big story!
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