PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. After the first year of COVID we reorganized communications and marketing at ZF.

Local 95

Local Internal International Crisis 95

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

MaccaPR

JUNE 12, 2024

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Employers used to go to market for talent and for clients essentially the same way.

Interviews 62

Interviews Brand Branding Employee 62

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 83

Corporate Airlines How To Crisis 83

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. The world is growing smaller by the day and news travels around the globe more quickly than ever before. About Critical Mention. Media Contact. Critical Mention, Inc.

Internal 60

Internal International Television Radio 60

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014.

Communications 95

Communications Internal International Travel 95

PRSay

OCTOBER 22, 2021

When the World Health Organization declared COVID-19 a global pandemic in March 2020 and the United States suspended air travel from Europe, “that was the tipping point,” said panelist Karla Zientowski, Delta’s director of customer experience and regional marketing. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

Mindful Marketing

JULY 17, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?

Tourism 115

Tourism Travel Nonprofit Banking 115

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Today she is the faculty director and assistant professor with the Integrated Marketing Communications Program at Georgetown University. Boots on the ground interviews with PR, marketing, sales leaders.

Corporate 61

Corporate Communications LinkedIn Agency 61

ImPRessions - Crenshaw Communications

JULY 12, 2017

The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. Since these segments are beloved by advertisers and are the future of so many brands, PRs and marketers are taking note. For its brand, this “new normal” of weekend activism is probably a marketing opportunity.

Brand 174

Brand Branding Fashion Advertising 174

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event. This year it will home in on – what else?

Conference 156

Conference Privacy Advertising Advertising 156

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 100

Case Study B2B Study Marketing 100

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication? Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. You can connect with Michael on LinkedIN.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. as I did not have my passport back from the Court (I was on three years of Federal probation with certain travel restrictions). Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

NOVEMBER 21, 2018

I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Take on work that builds marketable skills. Offer to help with planning and marketing. store and interned for EcoPeace Middle East. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. It feels great.

Sports 113

Sports Travel Television Agency 113

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. We represented Whole Foods Market on the West Coast and Cold Stone Creamery West of the Mississippi. I’m moving on (more on that later).

Agency 105

Agency Travel SEO Nonprofit 105

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? We have to adapt to the immediacy of the media market. How do you envision the future of the communication industry?

Corporate 0

Corporate Airlines Financial Journalism 0

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. Host: Thank you, Mr. Behar you also were the Public President of The International Communication Consultancy Organization, so tell us about your work there.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

JUNE 12, 2024

We need to have internal receptors to check this news when we doubt any of it, how to confirm if it is true or not, or if the person we are talking to on social media is a real person. Maxim: I observe them only from the outside, as we do not engage in political marketing. Fake news is also part of our lives. What more could you want?

Ethics 69

Ethics Social Media Travel Newspapers 69

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it.

Consumer 226

Consumer Trends Agency Pitching 226

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Many jobs in the comms world require you to manage a broad mix of internal AND external communications. What do you see as the pros of this type of role?

Energy 68

Energy Corporate Travel Internal 68

Cision

SEPTEMBER 8, 2016

My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities. I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it.

Brand 53

Brand Branding Marketing Energy 53

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. First, take a deep breath.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Publicity 74

Publicity Employee Analysis Radio 74