Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram.

Government 74

Government Social Media Viral Guidelines 74

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Landis PR

JANUARY 8, 2024

Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies.

Film 59

Film Twitter Viral Social Media 59

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Question – do you know which social channels your business is on and who keeps all the passwords?

Social Media 60

Social Media Strategy Media Survey 60

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated?

Social Media 60

Social Media Media Viral Twitter 60

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

Stephen Waddington

JULY 17, 2018

A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. If you would like assistance in creating your own corporate video , please feel free to drop us a line.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Developing high-quality, valuable content while also connecting with corporate partners and community members. increases the chances of the user converting into a customer. Organic social on the other hand involves.

Advertising 62

Advertising Advertising Social Media Facebook 62

Waxing UnLyrical

AUGUST 8, 2016

And also… this amazing viral video. Learn more about, and talk to, Greg on Instagram , Twitter , LinkedIn or email greg [at] thecolorfulperspective [dot] com. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Course 40

Course Local Creativity LinkedIn 40

Cision

OCTOBER 16, 2017

On the site right now, you can see social journalism key takeaways from that big trend, a feature about Instagram detailing the channels best practices for business and sharing you make the most of its unique qualities and benefits, and there’s features on how fake news is an increasing risk, not only for the industry, but also for clients.

Media 202

Media Storytelling Technology Data 202

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform.

Strategy 86

Strategy Viral Social Media YouTube 86

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Do an Instagram post of a fake product that’s funny, see how people respond, and then actually go make it. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions?

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Marketing 76

Marketing Consumer Measurement Viral 76

Communications Conversations

AUGUST 8, 2016

The post “went viral”–so much so, that the Strib picked up on it. referring to the virality of the student’s initial Facebook post). Like most executives at midsized to large companies, she is not active on Facebook, Twitter, Instagram, Snapchat or LinkedIn. This is unbelievable to me.”

Employee 0

Employee Social Media Viral Media 0

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. million Instagram followers to 561.9 Source: Billboard ). million views for the “Shake It Off” video.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

AUGUST 8, 2016

Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. Incidentally, hashtags on Facebook don’t seem to be as effective for search as they are on Twitter or Instagram. It can be even more challenging to proactively reach an intended audience.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

NewsWhip

MAY 27, 2021

I think the second piece is really to lean into data, and analytics, and NewsWhip to get ahead of those local trends that you can peg to and prioritize outreach to the more influential storytellers that are going to help you create that viral moment that you were talking about from a local perspective because it’s not at every paper.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. Developed from corporate communications, it soon applied to mass media to the public (38). style vs substance.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces.

Report 225

Report Media Advertising Advertising 225