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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Corporate content has been booming for a while, but it 2022 will see a tipping point. But in 2022, employee engagement will be the new recruitment.

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Capture viral behavior with strange projects

Marketwired

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet.

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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. But it was not enough for Musk.

Film 59
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Best Practice When Using Video Across Different Social Media Channels

Prohibition

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

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Paid vs organic social – what’s the difference?

Prohibition

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Developing high-quality, valuable content while also connecting with corporate partners and community members.

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Last Orders on Social Media? 

Mark My Words

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Yet like anything else, strategic use of social is nothing to be dismissed.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

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