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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Corporate content has been booming for a while, but it 2022 will see a tipping point. But in 2022, employee engagement will be the new recruitment.

Trends 385
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Capture viral behavior with strange projects

Marketwired

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet.

Viral 100
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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62
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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40